Wiluko, Hawaii – the Rams He returned to southern California nearly a decade ago to pick up the heart of the American Football Association fans in Los Angeles.
Now, with Super Bowl appearances, One championship It still looks like shine Sufi stadiumThey have their eyes on a larger area: the world.
Four journey to Maui last week to get mini The last of their invasion was to build a global brand.
“On the trip to the development of your brand worldwide, there is never” AHA, it is an ideal moment, “” Rams Kevin Dimov President He said, standing on the field in the Wore Memorial stadium after an exercise attended by several thousand fans. “But I think this is a great step.”
The arrival of the rams beyond the United States expands.
As part of Global Markets Program in the American Football AssociationThe rams in the past decade have been granted rights in Mexico, China, Australia, New Zealand, Japan, South Korea and the United Arab Emirates.
In February, the US Football Association announced that the rams in 2026 would be the host team for the first match in the American Football Association season in Australia. The match will be played against a opponent still specified at the Melbourne Cricket Stadium.
On Thursday, Rams Defensive Processing Kobe Turner, The attacking linear man, Steve Avila, and Davis Allen Hawaii, left to travel to Melbourne to assemble the fans of friends of the family, which was expected to attract thousands in Margaret Court Arena.
“While many people travel to Los Angeles, we have many international fans in Sofi every year, putting it in the backyard of a person makes it easier,” said Stephanie Cheng, head of international and private projects in Rams.
The rams were sent ambassadors abroad before. The former Steven Jackson and Todd Gurley running, accompanied by the previous safety, Nick Scott, the Super Bowl Lvi Cup on a tour of Australia and Mexico.
Last March, she visited the Safety Quentin Lake Japan. Although there were no official qualities with the rams, the fourth year professional attended the fashion week, a reckless game of Ohtani-Crazed against the Cubs and participated in other cultural activities.
Lake’s father, Carnell, a former Safety of the US Football Association, played the 1996 exhibition match with the Pittsburgh Steps against Shahsan in the Tokyo Dome.
During Lake’s private trip, worked with their defensive appearance at Tokyo University.
“You will think about Japan, they do not know football there,” Lake said. “But they were doing training and I was really admirer. They played football there in pads and helmets and I was like, this is crazy … This really gave me appreciation that football is expanding.”
Quintin Lake Salama Rams recently contemplated the popularity of football in Japan.
(Ryan Sun / Associated Press)
Jamison Collier, who describes itself as “just a very fan”, is working in the RAM fans in Australia.
“So his entire family supports the rams,” said Coller’s wife, Zakaria Sepulfida, in Orange County.
The couple played together in the mixed rugby team. But one day, after seeing a team that plays American football, Sebulide decided that he wanted to play. After one season, he encouraged his wife to try a training session.
“I was a drug addict,” she said.
Philadelphia Eagles Processing Jordan MilataAustralian arose as he played the Runbi game, and arrived at the American Football Association through the international player path program in the league. Now, he is the Super Bowl hero.
Coller said that the scheduled Rams game in Australia has created new fans.
“Jordan’s Milata played in Philadelphia Eagles was a great way to league for exposure in Australia,” Coller said. “But the rams really benefited from this by existence,” well, look at that, we will play. “
So, the people who were just getting their foot went in the door of watching the game, “well, well, I have no team. The rams are coming. They are my team, “which many people tend to enter a team.
The rams are not the only team that expands its brand in Australia. The eagles, Sayatel Sehaux and Las Vegas Riders also enjoy marketing rights.
Charlotte Oford, General Manager of NFL Australia and New Zealand, said the American Football Association’s fans’ base has grown from 5.7 million to 7.5 million in nearly three years.
The rams were the first team to open the market, and it was brought through the appearance of players, social media channels, books, viewers, football clinics, and encouragement clinics.
“Australian fans love sports a lot, but they want the authentic product,” Oford said. “Thus, it is not about an Australian talking about the rams to another Australian. They want an American voice. They want the original players, and the real players … which really brings the Rams brand.”
Lucas Barcley, Vice President and Director General of the 160OVOVER90 Agency, said that by creating a Super Bowl monitoring ceremony in Australia a few years ago, then winning the game, RAMS could not “get better entry into the market.”
He said that Los Angeles, as a “gate” of the United States for Australians who are making direct flights give the rams an advantage.
He said: “The majority of people fly across Los Angeles, and thus Los Angeles has become known as the team, that if you go to the American Football Association game or want to start discovering or discovering the American Football Association, the rams themselves are the team that is doing it.”
While the rams are preparing for their tenth season in Los Angeles since their return, they expect another possible Super Bowl.
Demoff noted that fans who were wearing RAMS shirts and blouses at the age of 5 in 2016 are now teenagers. Within 10 years, these fans can be ticket holders to watch the rams playing in a stadium Hosting the World Cup Next year and 2028 Olympics.
“I don’t think you look at the first decade and say:” check, we have done so. “We have achieved amazing growth, and when I look at all our standards in terms of Fandom and growth, I would like to say they are definitely where we were hoping to be.
“But I still think we can pay for more.”
Locally and globally.
Dimov said the goal is to be the “world team.”
“To really be part of Los Angeles, you must be part of the world,” he said. “While we looked at our international efforts, we are excited about the footsteps and what we are trying to win, but there is a lot of work to do.”
