Last year, Mark ZuckerbergMeta CEO and Tom Alison, one of the biggest lieutenants, discuss how they want to reshape Facebook for the future of social networks.
Mr. Alison said in an interview that Mr. Zuckerberg, who grew on Facebook from the bedroom project to a company worth $ 1.5 trillion who wanted to call Meta, restores some of the original logical basis of the social network, or what it called “OG Facebook”. After years of adding features, executive officials felt that some of the main jobs in Facebook were drowned.
So they asked themselves: Why are you not trying to build some of Yore’s Facebook?
On Thursday, Meta did it with a simple disk. The company said that the Facebook app will now include feeding separate news for users who have participated in joint posts exclusively by people’s friends and family family.
The feature, called the Friends Tab, will replace a tab in the app that showed new friendships or proposed friends. Instead, Tab Friends will display a sweeping of jobs, such as photos, video stories, text messages, birthday notifications and friendship requests. Currently, it will be available for Facebook users only in the United States and Canada.
“The idea of a central place for what is going on with your friends, this was the same as the magic of the first days of social media,” said Mr. Alison, head of the Facebook application. “We make sure that there is still a place for these things on Facebook. It is something that should not be lost in the modern social media mix.”
New nutrition is a sharp departure from the way social media has evolved over the past decade. The appearance of applications such as Tiktok to see posts in their extractors of influencers and content creators, who were often people who had never met. Other companies followed their example. Meta applications, which also include Instagram, have begun greatly tending to the recommended content to maintain people’s participation for longer periods.
Now people look at applications like YouTube, Instagram, and Tiktok as something closer to TV-a great experience fueled by fewer creators who produce hours of entertainment for the rest of the Internet for consumption.
Not everyone welcomed this transformation. When Mr. Zuckerberg Facebook founded in 2004, he was aimed at helping university students to communicate with their friends on the campus. Since the application has become more popular, it has become a matter of helping every user to keep pace with posts from friends and family.
So when Mr. Zuckerberg announced in 2022 this Meta will include the recommended content On Facebook of people who are not connected to the user, many users revolted. Many initially found the recommended content – which depends on the artificial intelligence of surface suggestions – escape. After some criticism, Mr. Zuckerberg expanded the scope of this content that was added to people’s summaries on Facebook.
However, this did not prevent the definition from embracing the recommended content. In recent years, more people’s summaries on Facebook and Instagram are dominated by creators, companies and brands. The company said that the recommended content such as Reels, Meta video product, led people to spend more time on applications.
Mr. Alison said in the interview that Meta has no plans to stop adding the recommended content to user summaries. Currently, the company does not expect the friends tab to be more popular than home nutrition for the recommended content.
More changes on Facebook is likely to come. Mr. Alison said Meta is planning to provide other features and updates to Facebook next year to make social media still “feel social.”
“It is, frankly, the essence of Facebook,” he said.
