Social media giant Meta has offered to pay up to $5,000 (£4,040) to popular US creators who join Facebook and Instagram.
It says those who join from “third-party social apps” will get paid based on “a rating of your social presence.”
Although it did not mention TikTok by name, the timing suggests that Meta is trying to capitalize on the uncertainty surrounding its rival, as questions swirl around… Whether it’s President Trump A way can be found to preserve it for users in the United States.
TikTok says it has 170 million users in the US — with many more of them They depend on it for their livelihood – Which means that many people will look for an alternative place to post if the platform disappears.
Meta says on its website that those accepted into the so-called “Breakthrough Rewards Program” will receive money within the first 90 days of using the app, as long as they post regularly.
Users must post at least 20 reels on Facebook and 10 reels on Instagram — Meta’s version of vertical TikTok videos — during each 30-day period.
It also stipulates that these are original videos, rather than those that have been previously shared on other platforms.
But not everyone can join – the money will only be available to people who are completely new to Facebook or Instagram.
It appears that the company will decide who will be accepted on a case-by-case basis, as people must apply to be accepted into the program.
It also offers other perks, such as a free subscription to its blue check verification system.
This is not Meta’s first move to go after ByteDance users.
On Sunday, the company announced Edits, an app strikingly similar to ByteDance’s CapCut — a video editing app that went offline when ByteDance’s ban went into effect on the same day.
Two days ago, Meta posted a video in which two creators discussed Facebook’s “new affiliate link experience for your shopping content” — in other words, Meta’s attempt to build its own version of TikTok’s hugely successful store.
In the new system, Meta users will be able to add prominent affiliate links directly on their videos — not in the comments — just as it works on TikTok.
But that’s not all the changes Meta has made – perhaps the most important visually is the live change in the look of Instagram.
Instead of posts and videos being square on user profiles, they’re now rectangular — again, clearly inspired by TikTok.
This has led to some backlash from creators frustrated that their profiles now look different, and Adam Mosseri, head of Instagram, said he was aware of the criticism.
“One mistake I made was not giving people enough warning.” He said in a post on topics – A platform launched by Meta in an effort Take advantage of disruption On Twitter, now X.
