Prada agreed to buy Versace The fashion brand for 1.25 billion euros ($ 1.38 billion) of the Capri Holdings.
It comes after months of speculation about A possible deal To combine the role of Italian fashion, and recently, rumors that the acquisition has collapsed after that Market revolution In response to President Trump’s introductory policies.
The original deal says the original deal It was expected that it would be agreed on 1.43 billion euros, but a discount of about 180 million euros was achieved because the disturbances in the last market and the and commercial uncertainty have been difficult in the field of retail in particular.
Capri, who also owns Michael Kors and Jimmy Chu, was originally bought Versace for $ 2.1 billion in 2018. after Try 8.5 billion dollars by fabric – The American group that owned the coach and Kate Speed - to obtain Capri last year was banned by the American Federal Trade Committee, and Capri was under pressure to sell Versace to reduce its debts. According to those close to the deal, Prada was one of the first offers.
In a statement confirming the news, the president of the Brada Group and CEO Patricio Bartelli said that the group is “ready and a good site to write a new page in the history of Versace.” Bertelli added that the two companies “share a strong commitment to creativity, craftsmanship and heritage.”
While Capri has failed to create a luxury American collection for competing fashion companies such as LVMH and KERING, the acquisition hints in an attempt by Prada to strengthen its position as an Italian power. Versace will join Brada Prada, Miu Miu, The Footwear Brands Church, Car Shoe, Luna Rossa, sailing team in the American Cup Luna Roussa and Marchsi.
It is not the first effort by Brada to add to his wallet. In 1999, she acquired the generation of Sander and Hemot Lang, and in 2000, Alaa added to the squad. However, by 2007, after a series of conflicts and financial challenges, it was separated from ways with all three brands. Now, the Versace acquisition process provides them with another opportunity to intensify the global access of Made in Italy group.
While the luxury fashion market faces a great slowdown, the Prada collection has achieved rare success. I reported revenue of 5.4 billion euros in 2024, 17 % higher than the previous year. This increase was partially driven by MIU MIU-the brand behind those micro-viral views and satin ballet shoes-whose profits have almost doubled this year, as sales of approximately one billion pounds.
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Last month, It is announced Dario Vitale, a former Miu Miu photo director, will succeed in Donatella Versace as a creative director, his position is Versace for 27 years. Instead, Versace will take the role of the brand ambassador, and supervises the dressing in the red carpet at home and charitable work.
Prada and Verseshi are often incited to each other as competitors of Italian fashion, but their designs are completely opposed. The traditional Versace heroes of femininity with enthusiasm without shame – see high hemines, high heels, great hair. Miuccia Prada, who holds a doctorate in political science, and before joining family business in 1970, is referred to as “intellectual fashion”. She has already described her work as ugly clothes in hideous fabrics. However, the two women have an unlikely friendship. Talk to the telegraph in 2012“We are just talking, talking, talking. It’s very inspiring. We are mocking each other and knowing each other.” I can never make sexy clothes, but I love her. “I say,” Well, I love what you are doing. “
