Entertainment

Soaring demand for Nintendo Switch 2 boosts massive video game market

Benedict Corbus has always been a kind of “first day” when it comes to nourishing his video game.

Starting in his high school years, the 45 -year -old airline tried to get his hands on the new Nintendo systems on the day of their release, whether Nintendo 64 or his least popular behind, The Gamecube. Nintendo Switch 2 was not different. Look at 6:30 pm on Wednesday at Federal Way Best Buy in Washington, was allowed at the store at 9:01 pm and returned to his car with the desired element – which he previously arranged – by 9:13 pm

“It is a good feeling to be one of the first,” he said. “I really enjoy playing games.”

The demand for the mobile device was approximately $ 450, which was officially launched on Thursday, as he waited for enthusiastic shoppers like Corpuz in a queue for hours to gain the latest replacement repetition, which was launched eight years ago to strong sales. “Let the games start!” Nintendo of America posted on social media, as she shows pictures of enthusiastic customers with their Switch 2 devices.

By the afternoon in Los Angeles, there were reports on the devices that are sold in some retailers, a clear indication of the success of the console. It was a deficiency I mentioned In a number of international markets. The last time a console was released a lot of attention in 2020, when Sony and Microsoft’s latest Xbox and Microsoft’s latest XBox were released during the same month.

New key. “By January, they may get the offer and demand for balance.”

The famous device, which offers many new games including “Mario Kart World”, will provide a boost to the global video and services market market, which is expected to grow by $ 1 % to 201 billion dollars this year, according to ampere analysis estimates in London. Video games is a huge company in the field of entertainment, where the total revenue exceeds sales of box office tickets around the world for films, for example.

The control unit sales alone will reach $ 16.5 billion this year, up from $ 13.4 billion in 2024.

Ronald Santa-Cruz, Ampare Research Director, estimates that Switch 2 will sell 13.6 million units in 2025, and his popularity is due to the large base of installation of Switch users ready for upgrade, improving performance and capabilities to support the higher Fedelity games, and the loyalty of fans in the Nintendo band, which includes “Super Mario Bros. And “Zelda legend.”

The original key that It was launched in 2017, opinion Sales rise For Nintendo during the Covid-19s, where people searched for ways to entertain themselves at home. Nintendo said it sold 152 million units of Nintendo Switch devices as of March 31.

Before the release of the switch, the future of Nintendo was uncertain. Rob Ender, the lead analyst of Enderle Group Consulting Services, said that the pioneer of the video game in Kyoto, Japan, has struggled to compete in the intense keyboard market against the likes of Sony and Microsoft. The Nintendo competitor, Sega Corp, stopped making and selling keyboards in 2001 after a series of failures.

But the switching was turned. Its mixed design, which allowed to play while moving, expanded its attractiveness outside the Model Control Unit players.

“Before switching, it was not really clear whether Nintendo would continue,” said Andle. “The end result is that it allowed them to restore the opportunity of their market. But without switching, I think they would have been subjected.”

Nintendo expects that Switch 2 sales of devices will reach 15 million units in its financial year, with the aim of reaching the company’s sales with the first key in the 10 -month period of its launch in March 2017. surround last month. Furukawa said that a customs tariff in the United States and the possibility of stagnation did not reduce the company’s expectations.

“Our first goal is to start the same beginning that we did with Nintendo Switch, and we are working to enhance our productive capacity so that we can respond flexibly to the request,” said Furukawa.

“We appreciate the positive response from our fans,” Nintendo said in a statement, and she refused to share sales numbers on launch.

Nintendo said it supplies retail partners with “a large amount of products for launch” and encouraged anyone who did not get the switch 2 during Prerder to visit their favorite retailers.

“We will work hard to renew our retail partners through a continuous flow of products because we do our best to meet the demand,” Nintendo said.

Nintendo of America Doug Buser said CBS news On Thursday, the company was “pleased with the request that we have seen so far” and that the pre -sale in a “very fast time period”.

While the key has started a strong start, its future pricing is still not certain because the Trump administration imposes definitions. Despite the uncertainty, analysts said they believed that the demand would remain strong for the device.

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