Tennis great Stan Smith on life lessons and Arthur Ashe’s legacy

The luxurious foot won it Wimbledon.
Simple shoes that everything has won since then.
The shoe said his own life. Stan Smith78, whose name is Adidas kicksWith their immortal lines and leather parts, they are the property of all tennis athletic shoes with more than 100 million sold. “People hugged them from all aspects of life.”
It is not surprising that Smith has a working head to match his feet to tennis.
With this in mind, he and business partner Gary Nieber “Winner: How to create important moments”, which aims to help companies develop stronger relationships with their customers, wrote with advice that readers can apply to their personal relationships and sports.
“The book revolves around developing relations that can raise the element of confidence, which is one of the exhausted assets in today’s world,” Smith said this week in a call from the French Open Championship.
Stan Smith and Gary Nieber, “Winning Trust”, were released earlier this year.
(With the permission of Stan Smith)
When it comes to building and preserving high -risk relationships, Smith and Niber distorted their operation into five main elements he calls service, which is a repeated topic throughout the book. This is an abbreviation of weak strategies, participation, and re -construction, and their payment and raising.
For example, re -creation – as in entertainment – means building bonds through fun joint experiences, and comments that mean circulating ideas back and forth to find solutions.
“When people realize that you are more interested in the relationship than treatment,” he follows confidence. “
Smith was one of the most prominent time in Pasadena High and USC, an intimate friend of the late Arthur AshCalifornia University legend in Los Angeles, whose name bears at the Flushing Meadows, New York, the home of the US Open.
This year coincides with the fiftieth anniversary of the Ash victory in Wimbledon, when he beat Jimmy Konors, the favorite of the 1975 final. Ash is still the only black man who wins the single title in that floors.
“Arthur was a good friend,” Smith said. “It has had a great impact, and much more than that in the past few years of his life when he was fighting AIDS and the heart box, and it is clear that for equal rights.”

After winning a single Wimbledon for men in 1975, Arthur Ash is celebrating Wimbledon in 1975.
(Associated Press)
Ash, who contracted HIV, died of the blood transfusion he received during the heart surgery, in 1993. Although he was greater than Smith, the two developed close friendship when they traveled all over the world as colleagues in the Davis Cup and emerging professionals.
Smith has live memories of traveling with him, Ash in his shirt “The Citizen of the World” with his nose buried forever in a newspaper or magazine. Smith ranked first in the United States at the time, two sites in front of his friend, yet the famous Ash is always getting higher bills.
“When we went to Africa, I was the other man who played against him in all these exhibitions,” Smith told the Times in 2018. They were presenting him as Arthur Ash, No. 1 player in the United States, No. 1 in the world, one of the greatest players who play the game ever … and Smith grove, his opponent. “
Smith laughs about it now, but he was deceiving him. Finally, he raised the case with his friend.
Smith recalled in an interview in 2018: “Arthur came to me and said:” I am sorry for that. If we toured Alabama, I will carry your speculators for you. ”He was in harmony with everything.
“Arthur was a quiet leader walking a rope between a traditional white sport and a black society.”
Smith will be in Wimbledon next month, where his friend at the University of California will be honored in Los Angeles.
As for his shoes, they are everywhere, and they have been since the 1970s. Adidas originally developed the shoes of French player Robert Hilite in the mid -1960s, and the sneakers were known as “Haillet”.
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The great tennis Stan Smith talks about some ideas that he hopes to transfer his new book to readers.
In 1972, the company turned into Smith, naming shoes in his honor and printing a small image of his mustache. There were hidden changes on the highlight, including the fissure in the tongue until the ligaments and heels pass better to protect Achilles tendon.
They sold like madness. In 1988, Stan Smiths made “Guinness Book for World Records” for most couples sold at 22 million. However, this was not only the beginning as sales rose with Stan Smith II and Retro Stan Smith 80s. The most common white is a solid white with a touch of green on the back.
“Hugh Grant was turned last year in [Wimbledon] “I accepted the first girl who had ever accepted, and I was wearing your shoes,” Smith told the Times in 2022. It was useful for both shoes to wear their wedding after seven years.
“I started as a tennis shoe. Now it is a fashion shoe.”

The Great Tennis Stan Smith with Adidas shoes bearing his name.
(Sam Farmer / Los Angeles Times)
The Smith Personal Group has risen to more than 100 size 13s in all kinds of colors, including his favorite wife in the Cardinal and Black, which is a tribute to its roots in USC.
In 2022, to celebrate the fiftieth anniversary of the establishment of the Smith’s Wimbledon single title, Adidas gave all players sponsored by a pair of shoes with SW19 on the tongue – the postal code of Wimbledon – with the date of that match against ILIE Nastse inside the right shoe and the result of the match inside the left.
In Wimbledon this year, the spotlight is swinging to the other side of Los Angeles, to an unforgettable Bruy, a sports hero that affected many lives.
For Smith, his friendship with Ash was an early example in his career in a false relationship with confidence.
The book, by the way, is installed by a unique page brand.
shoes.