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‘Modest fashion’ headed for mainstream despite political hostility, say experts | Fashion

Fashion is affected Islam Other religions are expected to become the “main current” worldwide, despite politicians fleeing the burqa and veil, as the rise of “modest fashion” is supported by influencers, luxury brands and large technology.

Conservative leader, Kimi Badnoush said that employers should be able to prevent employees from wearing face coversBefore adding that she did not support the government’s ban.

Her statements came days after MP Sarah Bouchin, Prime Minister, Kiir Starmer, asked if he would prohibit the burqa, a veil that covers the face and body, in the wake of France’s progress.

The clothes that some Muslim women wear have become a rod that is shocked for arguments about integration, personal freedom, women’s rights and Islam’s fear on both sides of the channel. A French ban was proposed to children under the age of 15 and wearing the veil last monthAnd in 2023, France prevented girls in government schools from wearing AbayaA loose robe worn by some Muslim women.

However, Recent research conducted by Bath Spa University I found that the “continuous and increasing demand” of modest fashion – which was photographed by more flexible patterns that cover the high -necked parties – was driven by Muslim consumers and Instagram users, with the emergence of Amazon and Farfetch as market leaders at the reasonable and luxury prices of the market respectively.

Dr. Samerin Ashraf at the University of Bournemouth, who was a pioneer in UK research in modest costumes, said her growth was also driven by women’s desire to avoid objection. She said that the market remained deprived, with problems about placing clear signs of major brands and the ability to bear costs with young suppliers.

“She is not only women with strong religious beliefs,” she added. slim Those who faced a sample of the body or dysphagia in the body, who have no belief, turn towards more flowing fashion designs.

“The reports suggested the growth of the modest European clothing market from 56.8 billion euros to 72.5 billion euros between 2021 and 2025 – 17.2 % of that is the UK, of which 6.5 % of themselves are Muslims. That was one of the reasons why there is an upward turn.

Also, with social media, people feel: “I can completely express my religious or cultural identity. “Especially when the like M&S, ASOS, Uniqlo and H&M offer modest clothes.

“Not only a single religion, but all religions, as well as empowerment: if I do not want to reveal my body to others, then why should I serve sharp phrases from people any good purpose for women. Individual freedom, respect and tolerance are British values.”

Bath Spa University’s 2025 research found that the production of leading brands of veil and Ramadan lines showed “the development of modest fashion in a sub -culture of prevailing fashion.” Miscellaneous, Muslim influencers on Tiktok, many of whom focus on modest costumes, exceeded 125 meters in 2023, says the growth strategy research company Dinarstandard, which offers 30 % of children between the ages of 15 and 29, will be a Muslim by 2030.

The purchasing power of Muslim shoppers – including from the wealthy Gulf states – is attributed to the leading luxury brands to enter the space, and join independent Muslim retailers and female businessmen worldwide. Aesthetics interfere with the patterns of “calm luxury” and “old money”, with “longer length lines”, According to the Arab regiment.

2023, Bournemouth University The study, led by Ashraf, found “the growing stigma … associated with Islam after September 11” that prompted Muslims to adopt a stronger feeling of identity, including “choosing the elements of modest clothes.”

After Pochin’s comments, the Muslim woman network said that women who wear the burqa, or the other religious dress, “simply exercise their basic rights to freedom of expression and belief”, while Britain’s Islamic Council said that “tropes lazy” used to deceive a “British” society proudly.

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