Marketing for specific masses continues in the cost of film studios and distributors millions of dollars every year, however, “relying on focus groups and the long audience assumptions are old concepts and the industry cost millions in the chances of missing revenues.”
This is a ruling A public intelligence platform duetThose who spent the past two years analyzing a difference Trailers And other screen content falls with certain fans.
DIO claims its analysis tools – including face coding, biometric and cognitive data – confused traditional assumptions about the audience’s appetite, and reveals a sudden shift in how to share the emotionally viewers with what they see on the screen.
Their research was conducted through 37,000 content consumers and includes the main results:
- The younger male viewers respond more strongly to the narration of the character that depends on the character with the depth of recounting more than the uncomfortable octane scenes.
- For this demographic, there is a 5 % difference in the degrees of indulging between the trailers that depend on the characters
- For this same part, there is a preference for strong and independent female figures over those who enjoy excessive photography or give supporting roles
“This data indicates a variable perception of masculinity and an advanced appetite for the richest and most consolidated stories.”
The Indie True True Prit production studio recently used Dio data to plan the marketing campaign about its address MarchSpecifically to determine the aspects of the film that would appeal to potential viewers outside its 3+ male audience.
Released in March, March The stars of the British actor, the stars “Hardman” Danny Dyer Jack, a man who was arrested for his fighting and possession of drugs during the courageous fighting fight, which was ordered by the court to go to the treatment of husbands.
True Brit, whose campaign is strengthened based on the data that strengthened the opening of the strong box office of 3.1 million pounds for a production budget of 1.6 million pounds, specifically, increasing its audience to 45 % without isolating its primary audience.
“Using detailed analyzes made by Dio’s report, we have been able to different audience groups.
