New Zealand ad campaign to make country ‘best place in the world to have herpes’ wins top prize at Cannes Lions | New Zealand
The public health announcement that carried out a campaign New Zealand “The best place in the world for Herpes has won the Best Award at The Cannes Lions – one of the most famous advertising awards in the world.
the campaignThe Foundation said that the genital herpes Foundation – a condition that affects up to 80 % of New Zealands at some point in their lives.
The Cheeky deals with a video of reactionary tourism, Sidi Graham Henry, the former black coach, who is deported by the loss of New Zealand’s influence on the international stage-the percentage of sheep to humanity is “embarrassingly low”, pies “pushing seven Bache” and pride in the country “less than due.”
“We need something new to be proud of, which is a big and brave thing to return us on the map – it’s time for New Zealand to become the best place in the world to get herpes,” says Henry.
The promotional video follows the “annoying herpes cycle”, which was developed by the prominent New Zealands, such as the former general director of health, Sir Ashley Bloomfield, the former Sir Buck Chilford, and the agent Mia Moto.
The campaign-which was developed along with Motion Discinder and SYDNEY Finch-based Auckland-on the Grand Grand Foundation Lions Health and Un Forever, for “without shame [using] Humor to address a difficult and stigma topic. “
“We have the 2025 award we have a topic of taboos and its management on his head – which indicates that it is with a wonderful strategy, a great crazy idea, and the spirit of humor for several days, that anything is possible.”
Claire Hurst, a founder of the founder, told the Guardian herpes often not important, but the “societal air conditioning” about the word “herpes” makes dealing with the diagnosis difficult for many.
Hurst said that in 30 years of doing this work it has a campaign to prepare the infection.
“Once you put it there, people can only say,” as you see, it is cold sores, “and” Yes, many of us have and most of us do not know, “then stops being the big ghost man.”
