Sendi Jia, a designer who runs her own studio between Beijing, China and London, England, says it mainly uses artificial intelligence generators. D. To make fake pictures of background boards or websites when their customers cannot access real photos. This has helped customers with limited budgets, but also shows the amount of creative process that artificial intelligence can replace. Recently, a possible customer working at Jia University has contacted the creation of a new project logo. Then, they changed their opinion. They used Amnesty International to make it.
Chinese drawing artists quickly suffer from the effect of photo generators on their daily work: it allows counterfeit technology and deeply transforms customers’ perception of their work, specifically in terms of the costs of the work and the time that its production takes. Independent artists or designers who work in industries with clients who invest in engraved, amazing graphics, such as advertising, are especially at risk.
A long time before Image generators are famous for famous, graphic designers are often directed in major technology companies and interior designers of adult companies customers by managers to the aesthetics of a bed of competitors or social media, according to an employee on a major shopping platform in China, who asked unknown people for fear of revenge on the employer.
When a person needs to understand and reflect a distinctive pattern to re -create it, Amnesty International’s photo generators create a random mutation from it. Often, the results will look clear and include errors, but other graphic designers can then adjust them to a final product.
“I think it would be easier to replace me if I don’t embrace [AI]The shopping platform employee says. Early, as tools such as stable spread and Midjourney have become more popular, their colleagues who spoke in English were chosen well to study artificial intelligence generators to increase internal experience on how to write successful claims and determine the types of tasks that were in the end.
“I think it is forcing the designers and clients alike to rethink the value of designers,” says Jia. “Is it only about the production of design? Or is it about consultation, creativity, strategy, direction and aesthetic?”
“You may get a good result, but there will inevitably dozens or even hundreds of poor people … personally, I see [AI image generators] As more than one game more than one tool. “
In advertising agencies, for example, graphic designers work on comprehensive campaigns, with the aim of creating distinctive visual identities that can be recognized through a variety of formats. As such, artificial intelligence generators are less useful because they do not produce anything in particular, according to Erbing, a graphic designer in Beijing who worked with many advertising agencies and asked his title.
“Each project faces different problems, and the designers are present to solve specific problems, and not to create identical images,” he says. “Sometimes, the thinking process through the project takes longer than creating visual images.”
When you face more complex tasks, the benefit of artificial intelligence diminishes. Photo generators are able to create many pictures, but this does not replace the work of understanding what the advertising campaign needs to create a visual identity and communicate what the customer sells and why people should buy them. Next, translating these concepts into artificial intelligence is their challenge. Among the graphic designers in China, there is a joke similar to the use of an artificial intelligence generator JashraIn reference to Addiction games Where users spend money to receive random elements and know what they won.
“You may get a good result, but there will inevitably be dozens or even hundreds of poor people,” says Erbing. Personally, I see [AI image generators] As more than one game more than one tool. “
Nevertheless, artists and designers in all fields say the noise of artificial intelligence has negatively affected customers’ vision of their work. Now, customers expect that the graphic designer will produce business on a shorter time frame and for less money, which also has their own average effect, which reduces the ceiling for what designers can present. Since customers reduce the budgets and timelines for crushing, the quality of the designer’s product is decreased.
“There is now a big wrong idea about the burden of designer’s work,” says Erbing. “Some customers believe that since artificial intelligence should have improved efficiency, they can half to half of their budget.”
But this perception contradicts what the designers spend most of their time to do, which does not necessarily make any image.
He hopes that, like other designers, like other designers, it becomes more useful for future graphic designers, and it is noted that the perception of people for their benefit exceeds their actual application. Meanwhile, it surrounds customer views of the artists themselves.
