Girls do not spend the summer relaxing next to the pool or vacation to strange places. They sweat in F1 situations, watch races on TV screens, and take their ideal “Paddock Princess” clothes.
As soon as the jurisdiction of the base of the fans of Europeans and most of them are males, the Formula 1 or F1 race has become one of the most elegant sports that must be followed, with an increasing effect on fashion and culture. The best influencers publish photos and videos themselves in races, Shock One of the best drivers who became famous, and seized everyone.
Pop culture is also a science. F1 movie, Who comes out on Friday, the stars Brad Pitt, Damson Idris, and the actual contestant Lewis Hamilton, and already gets tinnitus for the fashion of its stars and the aesthetic of more than a conspiracy. Sports also crawls to other parts of culture; In May, Simon and Crostre published Slipsstream Written by Madge Maril, a romantic novel from enemies to the world of F1. As the publisher says, the novel follows, “The documentary Laila while cooperating with the driver of the race, Arthur Bianco, for a whirlwind of revenge – and perhaps something else.”
This height in the online and cultural popularity among women is the results of the real world of this sport. F1 spokesman tells luster They have seen a remarkable demographic shift at the base of their fans in the past five years, as both fans are less than 35 years and more than 50 %, especially in the United States and China. Since 2018, the percentage of women from fans jumped from 37 % to 41 %, and the fastest growing audience is women between the ages of 16 and 24.
“It seems that many of the women’s interests in F1 are driven by a mixture of media, cultural transformations, and the development of special sport,” the spokesman, citing great interest in the fashion surrounding events in addition to the influential presence and celebrities in races as a direction.
Even the influencers themselves have noticed the extent of Fandom among their followers. Morgan Ridel First name For herself on Tiktok and Instagram when she started publishing her life on the tennis circuit with her boyfriend, player Taylor Fritz, and started attending F1 races shortly after. It has since hosted a live coverage of events such as “Glamor on the Grid” last year Australian Grand Prix.
When I started spreading content from F1 for the first time, you tell most of the coverage you tell luster I found that he “focusing incredibly males”, most of them are statistics and prominent monuments. She decided to deal with her coverage of events from her special perspective of a woman of 20, focusing more on the culture surrounding races and of course clothes.
She says: “The narration of stories has ended through fashion and” fun content “by opening the door in sports for many women who felt that these spaces were not for them. “It has made it comfortable to be curious and enjoy events without pressing the knowledge of each player’s position, putting it in the pole or engine specifications. I also responded to a path of these events not only sporting events but huge cultural moments, and opened the door for a completely new Vandum for girls.”
