Aarp urges Hollywood to age.
A new study released by the Foundation on Friday finds that most adults between the ages of 50 and over are more likely to support films and TV programs that included similar characters in the experiences of age and life.
Study results, “Breaking stereotypes: payment for the real acting of the elderly in movies and television,” It was released before Aarp’s For Growups Awards Gala, which takes place on Saturday in Beverly Hills.
“The results of this survey show what we have been suspected since we started on the Brownop Film Program – that the elderly are deeply interested in seeing their experiences reflected accurately on the screen,” said Heather Noruki, Vice President of Aarp, for adults. statement. Likewise, studios and storytelling narrators who are able to capture the experiences and perspectives of older adults benefit from the important purchase strength and the loyalty of this age group. ”
The new Aarp study, which is 1010 adults between the ages of 50 years or the largest barriers in front of improved and accurate images of the older actors in movies or television. The respondents’ perceptions are reported that the masses prefer the younger actors of half (52 %) as a major barrier to increase the representation of 50 plus on the screen. In addition, more than two of every five respondents believe that the industry is biased (42 %) and limited opportunities for the older actors (46 %) are great obstacles to achieving this.
Most respondents (69 %) say they consider it important to guarantee films or television an accurate representation of older adults in both casting and stories, and four in five believes that male actors (80 %); Female actresses (84 %); Directors, writers and producers (83 %) between the ages of 50 and above bring unique views.
To treat age bias, more than half of the respondents want more positive images of older adults (55 %) and call for equal opportunities for actors, managers, writers and producers between 50 and above (53 %). These changes are essential steps towards the most comprehensive and representative media scene.
He attended 61 million ages 50 years old or older than movie and more than 84 million broadcasting services last year, according to MRI-SimMons. Aarp also states that the Federal Bureau of Labor Statistics indicates that adults 50 or the largest spent about $ 10.7 billion on movies and television in 2023, up from $ 8.9 billion in 2022.
Aarp for Growups includes the best image of 2024 “A Complete Unknown”, “Conclave”, “Emilia Pérez”, “Gladiator II” and “September 5.”
The best Pamela Anderson actress (“The Last Showgirl”), Marianne Jean Babetst (“Solid Facts”) includes), Nikole Kidman (“Babygirl”), and Demi Moore (“The Substance”) and June Squibb (“thelma”). The best category of actors, Adrian Broody (“” The Broutalist “), Daniel Craig (” “Queer”), Coleman Domingo (“Sing Sing”), Ralph Fiennes (“Conclave”) and Jude Law (“The Order”).
Among the best candidates for directors Pedro is the (“neighboring room”), Jacques Odiad (“Emilia Perez”), Edward Berger (“Contourf”), James Mangold (“Unknown”) and Ridley Scott (“The Second Wrestler”).
See the full list of candidates here.
