Current Affairs

State Department launches rebranding effort amid organization overhaul

newYou can now listen to Fox News!

First on the fox: the Ministry of Foreign Affairs The new “First American” initiative is launched to unify all slogans of its offices with one individual one that depicts the American flag – an effort that corresponds to Comprehensive reform plans for the agency.

While separate slogans were previously present for offices, including embassies, offices and programs under the United States Agency for International Development, the brand redesign effort seeks to create “consistent brands” on all these platforms to reflect the best American contributions abroad, according to the Ministry of Foreign Affairs.

“Recleration is very simple, and that was with regard to the visual identity of American efforts abroad in the American flag in the American flag,” Darine Betty, Undersecretary of the Ministry of Public Diplomacy at the Ministry of Foreign Affairs, told Fox News Digital on Tuesday.

The US State Department integrates all slogans from its various offices and programs to one. (US State Department)

Betty said that the brands that are not consistently through the Ministry of Foreign Affairs offices and programs mean that efforts in the United States abroad are sometimes not widely recognized, while other countries that have standardization in brands get greater credit.

“There are some things that you look at, and you have no idea related to the United States government at all, and this is clearly inconsistent with our purposes,” Betty said. “If we are contributing to something wonderful abroad, we want this positive and distinguish this contribution immediately as something related to the United States.”

The Ministry of Foreign Affairs provided instructions on the brand rename on Wednesday – just one day after the Foreign Minister Marco Rubio It announced that the US Agency for International Development will not continue to officially provide foreign assistance.

The Ministry of Foreign Affairs will accommodate the programming of the remaining International Development Agency, where an independent agency is dismantled

The American Agency for International Development is flying outside the headquarters in Washington, DC

The Ministry of Foreign Affairs launches the new “first America” ​​initiative to unify all the slogans of its offices under one individual one depicting the American flag. (Annabel Gordon/Reuters)

Fox News Digital said in March that the Ministry of Foreign Affairs will accommodate the remaining jobs from the previous independent organization, which provided aid to poor countries and development assistance.

The compliance with the brand renames will be through the Ministry of Foreign Affairs and offices on October 1, according to my house.

The effort is seeking to completely complete the reorganization of the Ministry of Foreign Affairs, which officials said was the largest restructuring of the agency since the Cold War.

Rubio revealed plans in April to renew the agency because the administration is “enlarged, bureaucratic and unable to perform its basic diplomatic mission.”

In addition, Rubio told the legislators of the sub -committee for the Senate allocations that oversee foreign affairs in May that restructuring aims to “empower” regional offices and embassies responsible for leading the “best innovations”.

Rubio reforms the “enlarged” foreign ministry in comprehensive reform

Foreign Minister Marco Rubio witnesses a dark suit and a blue tie

Foreign Minister Marco Rubio has told legislators that restructuring aims to “enable” regional offices and embassies responsible for leading the “Best Innovations”. (Jose Luis Magana/Associated Press)

“They define problems and opportunities a long time before some notes that work on their way,” Rubio told legislators. “We want to return to the situation or want to reach a position that enables it to be ideas and working at the embassy level and through our regional offices. These are the front lines of American diplomacy. Thus we have organized the Ministry of Foreign Affairs that can fulfill this.”

Click here to get the Fox News app

Fox News Digital stated for the first time in May that the agency’s reorganization will include cutting or unifying more than 300 agency offices, agency offices 700 and offices in an attempt to simplify operations.

Retroc for the approximately 3400 Foreign Ministry employees, which amounted to approximately 15 % to 20 % of the number of local employees in the agency.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button