Buzzfeed Plans A new social platform “is specially designed to spread joy and enable fun creative expression.” in Blog published on Tuesdayand Buzzfeed The co -founder and CEO Jonah Peretti highlight BuzzfeedThe social network will be used from artificial intelligence “to give user agency” instead of taking it away.
Buzzfeed He says the platform “is designed as a swittle of algorithm that depends on the algorithm” and will “provide strange, strange and cheerful experiences to make the Internet fun again.”
The Peretti Blog post goes to more details about the reason Buzzfeed It is the creation of a social media platform. He explains how it gives companies such as Meta and Tiktok the priority of the rule of artificial intelligence algorithms instead of the ideas of its employees, which leads to the spread of content that “raises the most mandatory and predictable response from the human brain.”
Peretti describes this type of content as something that it calls “SNARF”, which is due to the risks, grandmother, anger, retention and fear (Peretti’s assertion):
Content Exaggerated risk To make its content sooner and existential. they Grandma manufacturing Its content revolves as unprecedented and unique. they Anger manipulation To pay the participation by anger. they breakthrough save By blocking information and promised to reward at the end of the video. delusion It provokes Fearful To make people focus with the urgency of their content.
BuzzfeedWhich also possesses HuffPost and tastingPlan to address the social media environment by addiction by making “content that gives you a little tune, helps you to relax, spend fun time, and communicate with your friends”, while starting this new social media platform.
“We are building an alternative,” said Berete. “The future of social media should be designed for creativity and communication, not addiction. This is not about improving Buzzfeed, it is about imagining what could be the Internet. It is time to repeat the Internet we love, where everyone can find their people and launch their creativity.”
