Southeast AsiaThe excellent video market witnessed a strong growth in 2024, when the total industry revenues jumped by 14 % to $ 1.8 billion, and viewers amounted to 440 billion minutes, according to new data from Media Partners ASIA (MPA).
Netflix It dominated the scene with a 52 % share of viewers and a 42 % revenue share, with nearly half of the new subscriptions in the fourth quarter. The company closed 2024 with more than 12 million subscribers throughout the main markets in Southeast Asia.
Indonesia has emerged as the largest revenue generator for $ 552 million, followed by Thailand with $ 473 million. The growth story was driven primarily with strong performance in Indonesia, the Philippines and Malaysia, which helped compensate for a slight slowdown in Thailand.
The fourth quarter of 2024 has proven in particular, adding 3.2 million new SVOD subscriptions and raising the regional total to 53.6 million. Warner Bruce Discovery Upper He appeared for the first time in November 2024, when 26 % of the new subscribers found in the fourth quarter, especially in Thailand. The service has ended the quarter with more than 1.4 million subscribers, as growth is expected to accelerate in 2025, such as the new original copies such as “White LotusSeason 3 offered.
While Netflix dominates, the competition is condensed. The local player Vidio Indonesia led 4.7 million subscribers in 2024, while the VIU regional rival closed with 9.5 million customers. Disney+ maintains a 10 % solid revenue share after filling.
The Korean content continues to lead the important viewers, with shows such as “Queen of Tears”, “My Demon” and “Gyeongseong Creature” that leads to Netflix. American content accounts for 20 % of excellent VOD scenes, while the southeastern content of Asia and Chinese gain traction, especially in the Freeemium category. Japanese animation is still common, especially on Svod platforms in Thailand.
“The Southeast Asian flow scene is developing quickly,” said Vivic Coto, MPA CEO. “Although Netflix has strengthened its leadership position, the category grows with the entry of Max and expanding the scope of local and regional platforms such as Vidio, VIU and Trueid. The next stage of growth will be fed by expanding the penetration of TV and the wide range of broadband. Continuous investment in local/Asian content Distinguished sport, led by Netflix and the main local and regional platforms in Indonesia, Thailand and Malaysia will stimulate growth. Industry also explores new strategies that focus on the content of short shape and renewable partnerships to attract subscribers.
