Eagle-Elemed of Sky SPORTS viewers will notice to cover Tottenham Hotspur 1-0 on Manchester United last Sunday change.
When the coach of the main coach AngeCogglou was interviewed before the match started and asked about the lifting of the players from the injury, he was described as “Tottenham Hotspur” coach. When Tottenham was shown Xi below the left side of the screen, Tottenham said on top. And when the drawings showed the team in their positions, starting with a group of postecoglou, weapons crossed, and the word was through his chest “Tottenham”.
Nothing is very surprising, you may think. Tottenham Hotspur is the club’s name. Tottenham is their common title.
But if you see Sky Sports coverage to defeat Tottenham 3-2 in Everton on January 19, it seemed skillfully different. During a postecoglou interview before the match, it was described as “the main Tottenham coach”. The official team had the word “Tottenham” at the top. And the image of Postecoglou tied to weapons again was “Tottenham” written on his chest. When Sky Sports showed the current Premier League schedule, Tottenham was. And the schedule of the model, which was eighteen out of 20, Tottenham again.
Sky Sports’ Graphic Model Guide on January 19 (Sky Sports)
So what has changed? What happened to the word “Tottenham” in the past few weeks?
The answer is in an email message that was circulated to the Premier League announcers on February 10, and he saw it Athlete. Email entitled “Tottenham Hotspur Naming Update” explains, and explains how the club wants to refer to it.
Tottenham Hotspur made an explanation about the club’s name. They asked the club to be known primarily as Tottenham Hotspur, where Tottenham was the preferred short version. The club requested not to be mentioned in the name of Tottenham. “
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This guidance has come out to broadcasters in the Premier League worldwide. Sky Sports changes were made on its drawings by other networks that show Tottenham matches. The English Premier League site in Tuabour as well. It is always “Tottenham Hotspur” or “Tottenham” there, never “Tottenham”.
The club’s interpretation of this is simple: Tottenham is the name of the region, but not the club’s name. It is the long -term club policy not to refer to themselves as “Tottenham”. There is nothing new on this topic, the club’s position was returning until 2011.
Sky Sports Table Table Graphic on February 16 (Sky Sports)
What has changed specifically is that in November last year, the club unveiled the “reshaped brand identity”, which “was put on all the physical and digital touch points of the club.” This came with the “Brand Play Book”, which explains in comprehensive detail the meaning of the new brand identity. Near the end of a section entitled “Tone of Voice” (“Defiant, Aseel, Mobilization, and Vital”), there is a paragraph that completely explains how the club wants to describe.
“In a world full of citizens, cities and Rover, there is only one hotspur, Tottenham Hotspur. When referring to the team or brand, please use“ Tottenham Hotspur ”or“ Tottenham Hotspur Football Club ”or“ Thfc ”. Never refer to our club as Tottenham “or” Tottenham Hotspur FC “or” th “.
The new guidance of this month for broadcasters is a clear attempt to confirm this, and make sure that Tottenham instead of Tottenham becomes common when Tottenham Hotspur is not appropriate.
On the one hand, there is definitely an argument that must be presented until Tottenham is just the name of the local area, not the name of the club itself. There are many Premier League clubs that will not only use by anyone the first geographical part of the name.
You will get some strange looks that appear in Villa Park saying that you were looking to watch “Aston”. Few indicates the side that plays in Molineux simply called “Wolverhampton”, or in City Ground called “Nottingham”. This is before we face the issue of thorny places, including Manchester, Sheffield or Bristol, where two clubs participate in the same regional description.
Tottenham fans have long referred to their team … Tottenham (Julian Fini/Getty Imas)
On the other hand, there are clubs where the first part of the name does the task. Everyone knows who Newcastle, Leeds, or Leicester. For many Tottenham fans, the name “Tottenham” is completely served to tell the world to those who support it. It was always common in the Tottenham community in a way that was not “Aston” in Villa Park.
It leads you to ask about the reason for the preference of “Tottenham” to Tottenham as a brief name for the club. Tottenham is definitely distinguished “in a world full of average, city, and woven”, although perhaps less in the global market, given San Antonio Spears in the American Professional League. However, they are unforgettable, intense and look good, fatal on the goods.
“Hotspur” is definitely an indispensable heritage. The name comes when a new football club was created in the region in 1882, and two brothers, Hamilton and Lindsay Casey, were looking for their brand identity. Smio, their club after Henry Persie, a box office knight in the Middle Ages who tried to overthrow Henry IV and was killed in the Battle of Sharousbury in 1403. His name was “Hotspur”, hence the name of the club, and thus the club’s logo as well. This is the date worthy of clinging.
But Tottenham is inseparable from Tottenham Hotspur as well. On Tottenham Marshas, the brothers Casey began playing 143 years ago, Tottenham, where the old Hart Lane land was opened in 1899, where it was closed in 2017, then Tottenham where the new future stadium was opened in 2019. In Wembley while building the new stadium , Tottenham Hotspr always played in this very specific angle from northeast London. This is the club’s home, and their community, who do a good job.
For many fans, there is no distinction between the club and the region itself. They are synonymous. And they will remain “Tottenham” regardless of what guidance says.
(The top of the image: Catherine Eiffel – Ama/Getty Images)
