Apple content head for a long time Eddie braid He said Sxsw The crowd on Sunday is that Apple TV+ does not make many TV programs and movies like its competitors for the same reason that makes the technology giant not making many devices products such as some competitors.
Koi, the first vice president of services at Apple, an old warrior for 36 years, took over the stage in the festival in Austin, Texas with Ben StellerExecutive product and noisy drama manager at Apple TV+to cut“To make a conversation deviated from the work of Apple, and the fate of Showtime and the depth of the details of the” Severance “story, where the series awaits its decrease in the second season on March 21.
“When you do something great, it must resonate with many people – and we hope everyone. And so when we think about our offers and think about our products, we do not tap it for a small sub -group of people. We tighten them to everyone. Koi said during the 42 -minute conversation with Steller:” We realize that we may not make everyone watch or everyone to use our products, but we think about them in this way. ”
“Once again, if you focus on doing some things, you may get something right. And I think the show has done it in the gastone. It has been a long time since I saw the show picks up the imagination.
Steller admitted that Cue and the Apple TV+ programming team have a difficult function in breaking new TV series and movies in such a crowded entertainment environment.
“On this day and this age, it is extremely difficult to get something that collapses, and that you can already make people watch and see, because there is a lot,” note a steel. “I mean, our generation – we are almost the same age – it was different. You go to the movies – the films were when we were children, and TV TV – but there was not all these other things there. I was curious to deal with that, as a person runs Apple TV and music. There are all these different elements that attract people’s attention. How can you really get a group of people who really pay attention to the thing that you make, because there is a lot, because there is a lot, because there is a lot, because there is a lot, because there is a lot, because there is a lot, because there From good things there? It is difficult to attract people’s attention.
Cue stressed the importance of organizing in the Apple spirit of providing distinct products in everything they do.
“Part of what we have said is that we bet on everything in the offers we do, because we will not throw 20 offers on the wall and hope that one will stick. Koi said:” I think this pressure is good, because it makes you better. “
Koi praised “Severance” as a rare example of the offer that pays the cultural conversation for a week to a week. He pointed out that Apple sees the high level of fans’ participation about podcasts and YouTube content for analyzing each episode.
“It has been a long time since we saw a show like this, as the imagination of many people, culture and the public was seized,” said Koi. “This reminds me of shows again in the days when the TV was – linking a certain night and everyone was enthusiastic throughout the week to reach the next episode. This is similar to this.”
Among other topics Cue and Stilller:
Steller cut directly to the chase with a great Apple leader: “How is Apple? Because I sometimes feel anxious. Are you fine comrades?” He asked braid. “It is a competitive world, which is great, but we do everything well,” Koy replied. “We are fine. We, like you, are trying to try to be in our best and create new things that people really love.” Steller replied, “Well, good.”
While discussing his previous work in Showtime, Steller set out as he asked about the fate of the paid TV service. “Are they present?” He asked Steller, who directed the 2018 Showtime series. They are part of Paramount+. “
Thanks to Apple TV+ Zacke Van Amburg and Jamie ERLICHT leaders to support his vision that Adam Scott plays the role of Mark S. in “Severance” even when they did not see themselves in the first place. I remembered Cue and Stilller how the show was one of the first shows highlighted to Apple TV+ again in 2019.
“Adam Scott has always been in my mind to play Mark,” Steller said. “It wasn’t that [Van Amburg and Erlicht] Adam’s fans were not, but they just saw [the role] differently. Apple TV+ just started. And I said, “Well, well, we can explore some other ideas,” which we did. But in the end, I said, “I really think Adam would be the man” and they were really open to him. Then he read, and they were like, “Yes, he is the man.” For me, this was the beginning of this creative process, which was, well, it would be real back and forth and also the confidence of those working with it. ”
(Detection: diverse And Sxsw shares a joint owner in PMC.)
