A new generation of Mercedes -Benz compounds allow the owners to experience the benefits of artificial intelligence (AI) as part of their daily lives. Starting with the CLA-Class model, the Mercedes-Benz operating system will include the next generation of MB.OS Bephotainment results of artificial intelligence search, allocations and recommendations.
“We will excite our customers with a full range of unabated cars,” said Marcus Chevir, a member of the Capital Board of Directors of Mercedes -Benz, and the chief technology official in Mercedes.
“CLA is our first knowledge of the programs-the most intelligent car that we made at all, so it was completely logical to show what is possible when artificial intelligence is mainly combined instead of adding it after that. We are not just launching a new car-we only enter a new category-it is not now learning-it is known as the tax now-it is now known as the depletion, it is now learning, and it also understands it. You, “Magnus östberg, Senior Software Officer in Mercedes-Benz Ag, Newsweek.
Mercedes -Benz is used artificial intelligence in various projects for decades, dating back to 1996 when machine learning was presented for the first time in vehicles. “This moment has been built in reality since we created our research and development center in the Silicon Valley in 1994-30 years of preparation. Technology has finally acquired our vision. We are not chasing the trends of artificial intelligence; we offer the potential that we develop for decades.
Newsweek clarification
Mercedes -Benz is the AI Impact Award winner in Newsweek in the category of the best results, auto/car transport systems for the luxurious experience it provides to their owners through the use of artificial intelligence to convert vehicles into sympathetic and excessive assistants. It was recognized as one of the 38 AI Impact Awards in Newsweek 2025 across more than ten categories that realize excellent through a number of industries.
“The luxury is used to be about what your car was-now what you can do for
Modern Mercedes -Benz compounds are a mixture of intelligence and passion. It is created with quality, safety, comfort and design in focus. Three types of artificial intelligence bears the stick from that point: conversation, behavioral and agent.
Mercedes -Benz
AI allows the MB.OS conversation to make natural conversations with users. AI behavioral intelligence experiences a proactive user interface with personal recommendations and automatic leadership from the next level. Agentic AI takes a step forward with the excessive user experience of the character.
Since more functions that are enabled from artificial intelligence are brought to the market, owners of Mercedes -Benz can rest assured that the company has placed privacy and safety in the foreground, while maintaining full control over all data, customer facades, sensors and operators.
Excessive and personal experience that mb.os allows to court to implement ChatGPT and Google twin. ChatGPT calms the system’s natural dialogue functions, while Gemini provides the movement of the site on the details of the site such as restaurants and famous dishes. MB.OS defines the best agent based on the user’s sound wave, at the end of the background.
MBUX movement includes spatial mobility details that are defined technologically at the top of the conversation movement. It provides the best Google and Amap guidance in its class and is also almost actually updated.
AI allows MB.OS users to make conversations with the computing system in their car, with context memory. The program is aware of the previous exchanges to improve the results of the query. Moreover, artificial intelligence enables the owner to learn its preferences and generate the results of the query based on those.
Unlike the techniques of the Acting MB.OS, MB.OS provides a smooth connection between the AI assistant and the complex systems of vehicles. Users can take advantage of technology to control climate control, sound interaction and control over the surrounding lighting, among other functions.
“Mercedes -Benz sees artificial intelligence (AI) as a leading technique and an opportunity for more products, operations and services. We have used artificial intelligence for many years in different projects along the entire value chain to better improve products and processes, in addition to automating frequent routine tasks, supporting creative tasks. Objective: goal: östberg said.
Other places where Mercedes uses artificial intelligence
The company plans to use artificial intelligence more in its future manufacturing operations. By adopting a first digital approach, the company will use the digital twins to allow more flexibility in the production plan, and reduce obstacles in times of increasing production and re -equipping them before implementation, which reduces production of production in the real world.
Artificial intelligence will be used to simplify operations, and build a 19 percent decrease in the fixed costs achieved by the company between 2019 and 2024. An additional 10 percent will be expected to reduce in the next three years.
Eileen Valsnberg Hull
Mercedes -Benz
In addition, Mercedes adopted AI-Ap Apptronik Apollo Humanoid Robots To perform some manufacturing tasks. The initial test with APollo focuses on production, as robots make frequent tasks in internal logistical processes, or the transfer of components or stereotypes to the production line. Then the skilled human workers in the company collect and perform the initial quality examination operations on the transmitted elements.
To see the full list of AI Impact winners, please visit Official page AI Impact Awards from Ai Newsweek.
Newsweek The conversation will continue on the meaning of artificial intelligence at the AI Impact Summit from 23 to 25 June in Sonoma, California. Click here For more information and registration for this event.
