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Amazon is already changing its ultra-cheap Temu copycat

Since the comprehensive definitions of Donald Trump, Amazon modified some of how it works – specifically how to run Amazon Haul, the company version of Chinese Bin sites such as Temu and Shein.

Information I mentioned On Tuesday, Amazon Haul offers will now include well -known brand products such as Adidas, Levi’s and GAP that are shipped from the Amazon stock that was held in warehouses in the United States. This is greatly the opposite What he promised at the beginning: (Very) Cheap products without brands coming directly from manufacturers in China. In exchange for waiting for a week or two to come from the packages from China, Amazon Haul shoppers got the download of digital shopping carts with clothes, accessories, household commodities, etc., all of which were less than $ 20.

This basic line has come out of the window: passing through Haul, the new “Faves” section includes products from companies that American shoppers are more familiar with, such as Under Armor, The Children Place and Vera Bradley. It seems that the hook of less than $ 20 is also relevant now: in a few seconds of browsing, makeup bags were found for $ 20.99, a break -up dress for $ 27.20, and dresses for $ 34.82. Some of these products are the same price on the distances, and they are located in the classic Amazon, which raises the issue of the reason for the shopper to purchase transportation to start. Amazon did not immediately respond to a request for comment.

The change in how to make transportation is likely to be linked to the tariffs imposed by Trump, which will impose taxes on all imports coming to the United States. but As I wrote earlierServices such as transportation are uniquely weak because their high -end prices depend on optimal trade policies that most shoppers do not think. Specifically, transportation operations (in addition to shipping operations (as well as Shein, TEMU and Aliexpress and dropping the shipping) depends on a package that provides packages valued at less than $ 800 to enter the United States free from customs duties. The so -called minimum base It was widely used – 1.4 billion packages in 2024 – but now Trump is planning to kill the exemption from May 2. This puts shoppers in the Amazon on the hooks of the duties that will be exempted from.

Amazon moves towards storing the distance section with the inventory already in the United States these new definitions – at least temporarily. In order to be clear, it seems that the majority of the products listed in the transport operations are still from the TEMU group, but starting next month, shoppers will be responsible for the customs tariff if the Trump plan continues as threatened. But by fulfilling the transfer requests using the shares already in the US warehouse, Amazon buys itself a little of time. But in just a few weeks, it is possible that the “clouds” of shoppers are likely to be less affordable.

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