Alan Freeman, CEO in the leading film marketing that worked on campaigns for Star Warsand Brightomen The best Oscar winner RainmanDancing with wolves and The silence of the lambs Among many other films, Matt. It was 88.
His family said that Freeman died on June 7 due to an unveiled illness.
Born in May 8, 1937, Freeman began this three-decade profession as a “crazy man”, and he is conducting consumer research from Madison Street on how to improve the effectiveness of advertising campaigns for public food giants and bristol-myers. In the early seventies of the twentieth century, he began creating campaigns for Balomar photos, which Bristol Myers gained.
Freeman launched his consultations that helped formulate campaigns for movies such as pry (1972), Sore (1972), Pelham took one two three (1974) and Steford wives (1975). He caught his attention from his work in Execs in the twentieth century in the twentieth century.
In 1975, the President of the Fox Dennis Stanfill and President Alain Lad Junior Freiman as a consultant, then the Vice President Market Research. It will be proven to be a big step for all concerned.
In Fox, Freeman helped lead the heads of heads for such successful films as Omen (1976), Silent movie (1976), Julia (1977) and the previous approval of the name called Star Wars (1977) – All of this helped revive the studio wealth. with Omen (1976), Freeman helped re -put a low -budget horror movie in a fleeing blow. It was the one who was originally called for the film, which was originally summoned Brand. He also created an unusual poster of the film, rarely seen the black and white poster, which transmits a feeling of psychological awe and cinematic quality in horror films at that time.
A long -time friend and his colleague Martin Lewis said the deadline Omen Director Richard Doner did a free and friendly with “saving me from the life of the accidental television.”
Vice Chairman of Warner Bruce Franck Wales later recruited Freeman to work in his studio, where he was a partnership with marketing teacher Andrew Voglison, who served as head of marketing in many studios including Warner Bruce, Colombia and United Artists and was the president of both films Rastar and
Polygram entertainment photography. The two forged a permanent and friendly professional partnership.
“Alan arrived at animation at a time when” traditional “traditional marketing was not met after films. “I met him and found it amazingly bright, like business … and convinced us that we could learn a lot from the rest of the business world. While my superiors (let’s call them” presidents “) very doubtful, they deviated aside and let us try. Superman, O God and Goodbye girl It was clearly useful and enormously. “Dubious” left the scene, to be replaced by studios calling for if they could buy in the new system that was created. When I insisted on their refusal, others started entering space. Today, he worked millions of dollars, as everyone participates in one way or another. We owe everything to the intelligence of Mr. Freeman and wisdom. “
In Warnsers, Freeman prepared with Donner to promote Superman, Christopher Reef 1978 star, which has become a sensation. While he is there, he also worked in campaigns for such successful pictures as Clint Eastwood Starr Each method but loose (1978), led by Hull Nidham Bert Reynolds Hopper (1978), Life of Monte Bethon from Brian (1979), Stanley Kubrick Bright (1980) and Capricorn is one (1977) who started a long collaboration with director Peter Hamez.
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With the dawn of the eighties of the last century, Freeman reactivated his boutique agency, where over the next seven years he worked on a variety of films for a selected group of directors, distributors and studios. Films that have been marketed including Movements inside (1980) For his friend Donner, Rambo, Starter The first blood (1982), Rob Rainer This is the spinal tap (1984) and many versions of Disney, including You see (1982), Do not cry the wolf (1983) and splash (1984).
Lewis said Emerald forest (1985) He presented an example of a textbook of how Freeman used market research to help in a revolution in the methods of promotional strategies of films. in Money in light, The director described John Burman’s notes about the production of the film, and Freeman described as “sharp, intelligent and very experienced” and his use is due to wide-ranging phone interviews with a large concentration collection with help in improving the film’s narration and its flow-which ultimately leads to its success.
In 1987, the old Vogelson brought the old Freeman to the United Artists as a great marketing director of marketing, as he contributed to the main publications including 007 PIC Live daylight (1987), Child mutation (1987), At sea (1987), Child play (1988), I will return to you SUCKA (1988), Rainman (1988) and Road house (1989).
To get the best pictures in the end Rain man, Starring Dustin Hoffman and Tom Cruise, Freeman intentionally disturbed the film without giving up any major plot points. And he said to Los Angeles Times In 1988, “But to tell you that the entire story in ads takes the actual magic to make it reveal in front of you in the theaters.”
“It has been incredibly insightful regarding what he did not work,” said Louis, a strategic music marketing expert for a long time. “There were a few imitated versions in the industry that offer a similar technology. But after he created the creativity model that research was done, this didn’t better than now. Its employees and external consultants inspired the goal higher and be bolder. Hanging like a healthy thumb.”
After the state of UA, Freeman returned to his independent company. There he distilled all his experience in marketing the best photos of Ourians in successive years: Dancing with wolves (1990) and The silence of the lambs (1991), a tour game that has finally contributed to his career.
He survived his wife Barbara. Children Joan, Richard and Mark.
