I thought I would share some ideas about the possibility of increased tariffs in our stores. Obviously, none of us knows exactly where the definitions will settle or when. We haven’t seen any questioning of the request yet. To some extent, we have seen some growing purchase in some categories that may indicate storage before any possible definition effect.
We have also not seen the average selling price for retail elements increasing significantly. Some of this reflects some of the purchase forward that we did in selling the first party, but some reflect some of the advanced third -party sellers who did it. But there is a good amount of this is that most of the sellers have not changed the prices yet. Again, this can change, depending on the location of the tariffs.
As for Amazon, it is not uniquely vulnerable to definitions, in terms of its connection with China, usually buy retailers who do not fly directly from China from the companies you buy from China, which distinguishes these elements, renames the brand, and selling to American consumers. These retailers buy the product at a higher price than Chinese sellers who sell directly to American consumers in our market, so the total tariff will be higher for retailers compared to the direct sellers in China.
It is sometimes easy to forget what Amazon sells. We often sell the average medium selling prices, although we are definitely selling a group. In the first quarter, our daily basics grew more than twice faster than our business, and one in three units were sold in the United States on Amazon. Even if Whole Foods Market and Amazon Fresh, Amazon is one of the largest groceries in the United States with more than $ 100 billion in total sales last year. People buy many of their daily basics in Amazon.
We also have very big choices, hundreds of millions of unique SKU, which means that we are often able to listen to difficult conditions better than others. When there are periods of stopping, large unexpected product trends appear. Think of the epidemic, when it became elements like masks and sterilizers the adult sellers. When you have the widest choice as we do, millions in addition to international sellers as we do, you are in a better position to help customers find their important elements and low price points from anywhere else.
Finally, when there are unconfirmed environments, customers tend to choose the provider they trust more. Given our really wide choice, low prices, and rapid delivery, we have come out of these unconfirmed stocks with the share of the relative market more than we started, and the best preparation for the future. I am optimistic that this can happen again.
