Apple WWDC 2025 had new programs, Formula 1 references, and a piano man wandering in the text of various application reviews. But one main feature got a short end of the stick: Siri.
Although the company has been constantly referred to Apple Intelligence and pushed new features such as the live translation of messages, FaceTime and phone calls, ABEL AI was hardly mentioned. In fact, most of Siri’s interest when Apple made it clear that some of her pre -promised features were working behind the schedule.
To address what many have seen as an elephant in the room, the Apple’s keyword mentioned for a short period that it had updated Siri to be “more natural and more useful”, but the allocation features were still on the horizon. These features were mentioned for the first time in WWDC last year, with a schedule for operation “Over the next year.”
“We continue our work to provide features that make Siri more personal,” said Craig Federigi, SVP of software engineering at Apple. “This work needs more time to reach a high quality tape, and we look forward to sharing more about it next year.”
Apple’s relative silence emerges on Siri
An apple for her A long time ago I criticized As for the shortcomings of Apple Intelligence and to leave competitors such as Openai, Noteropic, and Google in the race to build artificial intelligence applications and services. Apple Ai is rarely mentioned alongside its competitors when it comes to energy users who explore the realistic benefits of life, not to mention the capabilities of the advanced artificial intelligence agent.
The company’s relative silence has emerged on Siri, dedicated this year for several reasons. For one, there is a special marketing boost from Apple: last year, ran Siri’s television ads were renewed Show features that still have not arrived.
Then there is Apple competitors. Google and Microsoft pushes strongly to artificial intelligence and move to them quickly into their operating systems. For example, before Google’s I/O Conference. Last month, Android users were The first to get free access To the living Guemini feature allowed the artificial intelligence assistant to see pictures and elements on your screen and respond to it. As part of the Microsoft Construction Conference last month, Microsoft announced the artificial intelligence shortcuts in the Windows 11 file explorer that allows users to click on a file and immediately sees suggestions such as lack of clarity of aspects from a picture or content summary.
Meanwhile, Apple Intelligence Cules gave people a lot of irony in the months that have passed since its start. The first appearance of Rocky included the feature of notification, so the company has disabled it for some applications yet BBC mentioned The tool will mix multiple newspaper addresses in inaccurate summaries.
The company’s strategy on Monday was to launch a wide range of small job updates supported by Apple Intelligence – and partly by ChatGPT – which can help it to catch up with competitors in terms of translation and research. Apple image stadium It is now integrated with Openai technologyAnd users can take advantage of ChatGPT to change a friend’s image to an oil panel style or other types of art. apple The developers gave the arrival To the big language model on the device behind the Apple Intelligence Live translation features This allows users to translate between languages in messages, phone calls and phone calls.
In WWDC, I paid Apple as well Visual intelligence features It aims to allow users to “search and take measures about anything you see” through various applications. “Users can ask Chatgpt questions about what they look at their screen to learn more, as well as search for Google, ETSY or other support applications to find similar pictures and products,” according to Apple.
Some were waiting for Apple WWDC to use as an opportunity to announce its expansion of IOS Beyond Chatgpt – for example, allowing Siri to benefit from Gemini from Google to inquire complex users – but this did not happen this time.
Last June, during a live session after the word Apple, Federighti Mentioned He hopes that Apple Intelligence ultimately allows users to “choose the models they want”, specifically Gemini. One of Apple’s back interface updates In February Unprecedented the integration of Gemini, and in April, during the search for Google, CEO Sondar Bishy said that the company was planning an agreement with Apple by mid -2015, with the start of the end of this year. Everyone is still waiting for it.
