Apple TV Plus lose more than a billion dollars each year despite reaching 45 million subscribers in 2024, according to Report from Information. According to what was reported is the only Apple subscription that does not make profit.
As part of an attempt to take a “harder line on spending”, Apple has reduced its primary budget of $ 5 billion to Apple TV Plus content by about $ 500 million, Information Reports. Even with successful original offers such as to cutApple TV currently picks less than 1 percent of the total monthly broadcasting services, instead of 8.2 percent of Netflix, according to Nielsen’s data he mentioned Information.
However, as noted before InformationApple TV Plus has been largely created to keep people in the Apple ecosystem. Netflix Co-CEO TED SARANDOS Turning to the strategy behind Apple TV Plus During an interview with diverse This week, saying: “I do not understand this to be far from a marketing play, but they are really smart people. They may see something that we don’t do.”
Apple TV Plus is part of the company’s broader services, which are made Apple billions of dollars Every year through iCloud Plus, App Store, and search ads. I also told the sources Information The Apple Music, which reached 100 million users for free subscriptions and experiences last year, saw a slowdown in growth.
Apple News Plus, Fitness Plus and Apple Arcade also “struggling with low use and profits”, while digital book sales have also declined, Information Reports. The executing sources tell that if these services are not included in the company’s Apple One package, which people often buy for iCloud Plus, they are “likely not to be paddles.” apple According to what was reported, about 100 people in his news and books Division last year.
freedom Contact with Apple with a request for comment but not heard immediately.
