Welcome to the deadline International turmoilIt is a feature where we shed light on executives and major companies outside the United States that shake the external market. Today, we are a few coordination to speak with two professionals wandering in the globe that shakes the industry in the United States and internationally: Thomas BanskiFormer CEO and co -founder of Pulse Films, who is now chairing his new talent collection and group Lumina, and Ann Margut RoddieParticipant founder Fortnite UEFN Studio Creative Company They talk about their cooperation and belief in the opportunities that the multimedia and entertainment system should be available to.
With the cost of the weekend at Coachella Skiring at least $ 2,500, not everyone can bear the costs of joining the famous and influential crowd at the Music and Arts Festival in the South California desert. but The latest Fortnite game in Games Studio Corp. Cochlla columnsAnd, which was launched at the same time that the 2025 version is presented in April, a virtual alternative.
The overwhelming competition that was placed in the Kochilla world and its various stages includes two players to 12 players standing on the “sound columns” they are trying to get out, using 30 custom tools inspired by musical instruments. The winner of Cochlla ends.
Cochlla columns Among 23 games and experiences were It was developed for the Epic Games’ Fortnite platform by Creators Corp. Its headquarters, since its launch in 2023.
The studio is one of the girls of video game ideas that attract the world, the digital media and the light pioneer Ann Margut Roddie, who first got acquainted with the world of games when she joined a marketing agency and ended in business with brands such as Microsoft Xbox and PlayStation.
It continued to create its WePlay, which worked with agents such as EA, RIOT Games, Nexon, Epic Games and IGN, before launching alongside creating content in the game world in the aftermath of the epidemic.
Creators Corp. By creating games inside Fortnite Creative UGC Game Engine, which was launched in 2018 to allow players to create their own worlds and their battlefields, using the Unreal Editor app for the Fortnite app (UEFN). He describes himself “Fortnite UEFN Studio Raed”.
It is especially focused on the worlds of sports and entertainment, as it works with digital influencers, athletes, sports brands and entertainment studios, which included the Sports Group and the Perfect Comedy Group, NBA Steph Curry and US Open.
Roddie and her team had to be fast on their feet. Fortnite platform is a constantly advanced environment. Since its establishment in 2017, it collected an estimated 650 million registered users, with 1.5 million daily players. In 2019, Netflix admitted in the shareholders ’speech that he competed and lost to Fortnite more than HBO.
“Fortnite Creative is a game platform created by the user for Fortnite and is part of the creator’s economy,” says Roddie. “It has been built by EPIC toys to allow anyone to build and invest small games. This is what we do in Creators Corp. mainly, we are a small studio.
She caught the attention of her innovative strategy and Rudi recently registered Thomas Bensky, former CEO and co -founder of London gangs Pulse Films, which made $ 2 million strategic investment in Creative Corp. Via Lumina, New IP talents and media collection It was launched last year.
Creators Corp. Through batches of epic games on the basis of payment for each game in addition to a percentage of profits from players who buy leather, fashion and virtual pillars, related to their games.
“If one of the children has played a leather, he plays our game, then paying our payments is higher, and if they do not, then pay less,” says Roddie.
One of the main laws of the Rodde strategy is to forge partnerships with sports and entertainment brands to create games revolving around its IP address. It is the Creators Corp. Perfect Dodgel An example of this.
She says about cooperation with the sports and comedy brand and YouTube channel created by a group of his former college colleagues, “
Perfect Dodgel It was created as a support content for the launch of YouTube Perfect Gaming Gaming, which is an accidental for the Main Dude Perfect channel, which includes about 61 million subscribers worldwide.
On the island of a resort in the Caribbean Sea region, a 16 to 16 players’ competition revolves around the DodgeBall game against the background of the golf course, the yacht, forest and beaches. It was launched in May 2024, was born 1.2 million plays and collected 1.5 million simultaneous players (CCUS), according to Creator Corp numbers.
“This is the ideal type of partnership that we look at. Because we know that when we share with them, we get access to their fans, and this helps to launch our games,” says Roddie. “In UGC space, your main marketing tool is influential marketing, where you get influencers to tell their fans to go and play this game.”
Roddie also cites Steve Curry runs the ringThe company won the first Webby Award in 2024.
“It is a classic game of Fortnite. IP was widely used in the game. We have made a marketing campaign that tended to social channels a lot, it was very good. I think his post on Twitter on that day was what he loved and watched in six months. People were really excited,” adding that he was not the most successful of their game through numbers, it helped Corper Corp.s.S.
Creators Corp. Also by making their own original games Arms dealerWhich was born 4.5 million plays and Chaos cardWhich played about 10 million times.
Invest in Creators Corp. The first battle for media and entertainment pioneers in the game world. It was revealed last December as part of the announcement of his new talents in New York, Paris and Los Angeles, based in Lumina.
Other investments include brands for consumers such as Metier, Daaci and Lumina also a new Magna Studios, led by the former founder of Marisa Kalford and founder of Pulse Films.
“What we are trying to build in Lumina is a multi -layer ecosystem, which really supports brands and founders who have a very clear vision that intersects or adjusts the things we know,” says Bennsky. “Lumina is not the unified media empire. It is an investment vehicle that publishes capital on very specific topics.”
“When I met Margo, I was very admired by the fact that it is in a very emerging, or vertical industry, she had a very clear vision on how to give professional character and how to create a working studio there,” he continues.
“For us, we saw our value is the ability to cross some bridges with some talents, IP or any of these complications that some of these games can help cut.”
Benski shares the long -term Rodde vision that the larger entertainment brands and IP pieces need to be increasingly present in a multi -channel ecosystem.
“Any recreational brand must have extensions that go beyond linear output. This is not a revolutionary. Netflix does this. Disney has taken a great bet on Fortnite. They are a great investor in the epic. We believe that if you are a fan, you are part of a society, and you want to deal with your favorite characters, your favorite IP with different contact points.”
Roddie says that many big written IPS already benefit from exposure to the member Squid gameWhich were born unofficial games on the creative Fortnite content and virus from YouTube MR. Beast.
“The creative game got 25 million plays within two weeks and is still continuing, but I was thinking about how all these children knew about this intellectual property. I was going to Halloween and I see all these children wearing their clothes Squid game Fashion. Then I clicked, I realized that they do not necessarily know the show, but rather the video of Mr. Beast. ”
Roddie says that big studios often ask creators to download their IP games without permission because they know his good marketing.
“As the narrators of the stories, there is not only an opportunity, but there is a need to think about IP and talent in the perspective London gangsThe audience is very excited, but then the width does not occur for two years. “
“We really believe in the idea of the brand and the idea of the IP address to have something with a definition. We believe in society and broader revenue flows that can include games, which can include the consumer. Not everything, but the correct projects must benefit from the opportunities in reality for the media scene today, instead of the strict structure that was present for 30 years.”
Besides the investment of Lumina in Creators Corp. RODDE hopes to open her doors to her company on other possible partnerships in the world of media and entertainment.
“We spend a lot of time explaining the space, and this is logical because it is completely new and not many people realize this and this is part of our growth,” she says.
“Thomas and his team have great relationships in this field, while it is difficult for us as a smaller company to start this conversation and a stadium for the people concerned. Hope is to be able to carry our message, and open some opportunities, whether it is with studios under Lumina already, or anywhere else.”
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