Moonbug Entertainment advances with Sanrio in a specialtyCocomile‘-‘Hi KittyThe launch of the cooperation next year, Kevin Mayer On Wednesday, he announced in the APOS session, “The Future of Speaking of Stories.”
“We are the great cooperation” Cocomelon “with” Hello Kitty “from Sanrio, starting next year,” Mayer, founder and participant in Candle Media, the parent company of Moonbug. “I think this will be a very happy moment for children and adolescents all over the world, who love” Kokomelone “and” Hello Kitty “love.
This announcement came with the participation of another amazing statistical statistic: Moonbug music flows across all platforms last year exceeded last year Taylor Swifttotal. He said: “Last year via Moonbug, we had more music listening, and more music flows on all platforms, more than Taylor Swift.” “Therefore, children listen, and their parents listen to our music.”
The admired characters emphasize reaching the crown jewel in Moonbug, “Cocomelon”, which grew from 60 million subscribers in YouTube when Candle acquired this five years ago to 200 million today. In January alone, other “Cocomelon” and Moonbug properties created 10 billion views.
In an interview with Modrator Vivek Courto, CEO and co -founder, Media Partners ASIA, which organizes APOS, Mayer detailed how “the last” Cocomelon Migration from Netflix to Disney+ reflects his multi -platform strategy instead of transformations in the broader industry.
“We have always thought that telling stories on social media should be an essential part of telling stories,” Mayer said. ”
Since its launch on Netflix in 2021, “Cocomelon” has been the first offer of the platform worldwide. The original Netflix has simply republished YouTube seasons to an hour. Now, the privilege expands to include games and licensing consumer products, and licensing music that tops the plans.
Mayer, who spent 25 years in Disney before participating in the establishment of Candle Media with the support of Blackstone, believes that moving to Disney+ is a natural episode. “Disney is a natural house for children and the family product,” said Disney is a natural house for children and the family product. ” “We want to take our property and spread them strategically across all different broadcasting platforms.”
The CEO Hollywood was concerned about the content of short palaces and the conversion of viewing habits, especially between the smaller population composition. While the older fans spend about 75 % of the media time watching traditional films and television, the Gen Z turns this equation, with only 25-30 % consumption on traditional platforms and the rest on social media, short programming and games.
“There was a very big shift in preferences, especially in the younger fans,” Mayer pointed out. “It is a decrease in monotony in terms of the use of traditional media through the demographics.”
But Mayer is not removed from the content of the model long. Besides “Hello Kitty”, Moonbug is developing “Cocomelon” with the 2027 Universal group, which he calls “The Apex of the Cocomelon”.
Regarding the role of artificial intelligence in telling stories, Mayer put it as another tool in the creative tools collection, and compared them to video or video engines. “It is not replaced by human creativity. It is a tool to help tell better stories,” he said. “I think the fans will see a better story novel, and better graphics, and this is done more efficiently because of artificial intelligence.”
“We are not only creating offers. We have created large long -term privileges that have a multi -platform capacity that can serve the masses through many touch points,” Mayer said.
