The exhibition has taken its ways since Covid, with large and small chains, adding food and alcohol (often full bars) and gradual loyalty programs. Others go further, and see the results.
Its headquarters Cinergy A group of ax started on TULSA, OK and Copperas Cove sites, Texas in 2022, so popular that it is now number 2 on the company’s website after films – as in “movies, ax throw, play, concerts, special events, food and drinks, special shows, elite cards and fun cards.” Play also includes the virtual reality battle area and corridors.
“You and a group of friends, with the help of” Axpert “, can enjoy the suspense of the ax and the bull’s eye!
“The darkening of the ax is located near the bar, in fact,” said Trissi Hanlon, head of marketing at Cinergy, but the areas are suggested and there are those that oversee these things.
Hanlon joined Friday a Sxsw A committee by Valely Rico, Director of Marketing Santikos entertainmentAndrew Thomas, the administrative partner of Moonstruck Drive-in. Brian Brunlic from Film Corporationand NATONon -profit arm, under the supervision of the convoy, entitled “How the theaters liberate the cinema experience.”
Cinergy, founded by Jeff Benson and his wife Jimmy in 2009 after the sale of TAVERN movie, also has escape rooms and adds PickleBall.
Santikos, based in San Antonio Boling, offers four locations, tempting fans with an unparalleled experience, whether you are hitting the corridors with friends or celebrating a special birthday. Dip in our advanced facilities, which are characterized by innovative designs and the latest technology to ensure an unforgettable time. Join us on a bowling tour, which starts 30 minutes before the first show and lasts up to 30 minutes after the last period. “
Rico says that play can represent about 20 % of theater revenues with many customers who only come to the Sultanate. But many also stay in a movie, and they have helped the box office series increase the gains that exceed the national average.
Santicos has an extraordinary structure. When the founder of the family run by the family, real estate developer John Santicos, died in 2014, a charity was established in his will as a fund for the San Antonio Foundation. Giving includes health, wellness, youth, education, arts, culture and people in need.
“We do community partnerships throughout the year. We work with local blood banks, and local food banks. Recently, we have worked with local dry cleaners to encourage our film pioneers to donate new and gentle coats during the winter months. “This is a really special component in Santikos, in our mission, and how we communicate with society. This year, we managed to donate more than 6000 coats [and] This wanders to your community. “
The series has 10 theaters in Santikos, and recently got 10 others who are still working under the Grand Theatre and Amstar Cinemas brands.
Cinygy offers free sensory friendly checks on Saturday a month. It offers a family friend in a hall dedicated to guests affected by autism and sensory sensitivities-which means bright lighting levels, low volume and reaction space between guests and movement.
“We have now done this for at least three years and we saw that the attendance is growing. We had a lot of enthusiastic organizations and support. “
Cinergy also sponsors a local game and dining engines.
In Amarillo, the series recently held a partnership with Dallas Cowboys, which displays the team’s celebrity hall trailer abroad on large screens at the front of the theater for “the back door experience” with food truck and awards. “Many people came inside and they were like,” Oh, comrades who have a really wonderful sports bar. “Then watch the movie stickers,” Oh. Are you playing this movie? So he achieved a new crowd … an additional audience for us. “
Loyalty programs include shows, deals and exclusive events such as breakfast, lunch, strip cards and regular horror films events. As with other chains, the specific films lead the menus, cocktails and fashion. Santikos sometimes has AA LOCAL Photo Both that was created in the hallway.
“I will ask this question, what is the best memory for you to see a movie?” Thomas said. “And everyone has one. They can describe it with really great details. Then I will ask, what is your greatest memory to flow something at home? No one remembers anything … the experience itself can be somewhat forgotten, even if you enjoyed the movie.”
Thomas’ Moonstruck Drive-in one inner theater and two outdoor sites in Houston and Austin. It serves the traditional snacks of movies but also features a group of dining trucks from local sellers on Friday and Saturday nights, and often with a list of a list that reflects the topic of what is the big movie on the weekend. “We do not have kitchens. He said,” We must get a little creator. “
People frequently go to driving (except during Covid) which usually does not contain the most valuable image or sound. But the experience is still very social. “We will come in three and four different cars and collect and create in the middle. They take the annihilation games and call other people to play, and they allow their children together. It is just a really different way to experience movies. I think we have a unique opportunity to organize.”
“In the city center [Houston] The site, there is a great view you get, the home screen and the horizon in the background. And everyone takes that image every time. They really want to do that. “They want to engage in this way,” said Thomas, who also started distributing independent films.
“We started seeing a lot of drives in things like laser dropping. This illuminates the image a lot, which is huge when you deal with the surrounding light. There are all kinds of developments that occur and make me excited. Because what we see from customer notes is that they notice these things and appreciate them.”
