The controversial “dynamic pricing” has reached English football, which could reveal the Guardian, after a company supported by sports stars, including men’s football captain in England, Harry Kane, with more than 3000 pounds for two seats in the FA Cup final.
SEAT is unique, which sells the VIP Hospitality Packs of Events, has won approval and even financial support from professional athletes and sports teams, and promised to provide “exceptional and night experiences for the masses.”
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But the London -based company on charges of acting “like a ticket ticket” after it reduced the price of the final hospitality tickets for the cup after a short period of subscription to a customer to buy her nephew in football.
In customer emails, a unique employee acknowledged that his pricing structure may be “confusing”.
He said this because he used dynamic pricing, which is a tactic It was proven that it is not popular when the oasis uses it For a tour of their reunification, the government decided to include it in a Consultation on whether the consumer law should be changed.
The employee said that the final tickets for the FA Cup could fluctuate “just as with a plane tickets or hotels.”
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A spokesman for the Wembley Stadium, owned by the Football Association, said he sold a limited number of hospitality packages through third -party agents, such as a unique SEAT. He said that the agents “specify the prices of these packages, and we do not have approval rights in the pricing model.”
The controversial pricing model for the FA Cup final, the event that highlights the oldest football competition in the world, will be angry with the fans, in light of the mysterious discontent over high ticket prices.
“Football and football authorities need a closer look at” secondary tickets “platforms with which they sign commercial deals, because we do not accept that there is any need for this” dynamic “pricing in football,” said Tom Gretaks, president of the Football Association.
“It is a chimney screen for pricing models and that supporters will not defend it.”
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The use of dynamic pricing appeared thanks to the fans who told the Guardian newspaper that it was “exploited” after purchasing a final ticket for a cup for more than 1500 pounds each, only to see it was announced for 399 pounds, after less than two weeks.
Gabriel, who asked to change her name because she does not want to know her family how much she spent: “My nephew is eight years old, he is a fan of the huge city, and he was facing a truly difficult time, so I wanted to do something to dismantle him a little.”
She said that she did not know much about football and was not aware that a ticket to see Manchester City plays Crystal Palace for the cup. She was unlikely to ask for such a high amount.
“the price [for a hospitality package] She came out and thought “bloody hell, this is very much.” I am a teacher and do not earn a lot.
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“But I thought I would put it on the credit card and push it in the next few months.”
After less than two weeks, it became tense about whether SEAT was unique and has logged in to the site again, just to find that the prices for the same package have declined significantly, to 399 pounds.
“It has been bombed violently in my face [Seat Unique] “They are not sorry, they could not pay less attention,” she said.
Shortly after Gabriel’s tickets subscription, sales representative rang to provide more tickets to other events.
When it raised concerns about the decline in the price, another agent admitted that the company’s pricing structure “could be a little confusing” but he said that due to the dynamic pricing, according to the contacts that the guardian sees.
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When I asked whether SEAT is unique to look at a “good -intention gesture” such as a partial recovery or upgrade to a seat in the company’s box – its price fell to a level similar to the lower package that it bought – the company stopped responding.
Gabriel said that she did not see any indication that the dynamic pricing was in use when purchasing the ticket, which may affect its decision, given the negative propaganda surrounding it on a tour of the oasis.
And she said: “If I knew the seat is unique, it is somewhat similar to that I will never buy from it.”
When the Guardian began a test for the final cup tickets, it appears that any information about the dynamic pricing has been revealed. One of the company’s employees later raised help to help complete the abandoned transaction.
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A spokesperson for a Weepley said that the unique SEAT site has made it clear that the prices may rise or rise, although it was not clear from where it was revealed, and the unique SEAT did not respond to a question about this topic.
Lisa Web from the consumer group said?
“SEAT must be unique to make sure that it is an introduction to their pricing practices so that fans can make enlightened decisions on whether tickets will be purchased at a higher price or wait to see if the prices are declining.”
The unique SEAT was recently evaluated at about 100 million pounds in a fund for the donation collection it announced on the investment from Kane. Among the other prominent supporters: Captain Sam Warurton in the former British, Irish and Irish Federation. Captain Cricket in England Ben Stox; Former fast -raying pyramid. Former John Terry International Football International; Olympic athlete Jessica Inis Hill; The director of the Rajabi World Cup, Sir Klaiv Woodward; And Scrum Half Matt Dawson.
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There is no suggestion that none of them know the SEAT Dynamic Pricing model for the FA Cup final.
A company spokesman said: “SEAT is unique to be an official platform that provides the masses with the ability to access the best live experiences in the best live events,” a company spokesman said.
“We are interested in enthusiastically the fans, which start with a fair, transparent reservation process. Prices are clearly announced with no hidden reservation fees, and if customers feel that we did not deny our promises, we are always looking to correct this where we can.”
