In March, the upgraded Apple Siri company was late, saying that “it would take us longer than we believed to be” the promised features. At WWDC this week, Greg Joswiak shared on Apple SVP from Apple Craig Federight and SVP from Greg Joswiak global marketing more details about the delay decision in an interview with Wall Street Journal Joanna Stern.
As part of the initial Apple Intelligence ads in WWDC 2024, Apple said that improved Siri will have awareness of your personal context and the ability to take action for you in applications. While Apple was showing real programs in this offer, Siri “was not converging on the way, the quality, which we needed,” said Federigi. Apple wanted to be “really truly reliable. We were not able to achieve reliability while we thought.”
“Look, we don’t want to disappoint the customers,” said Josewak. “We are never done. But it was disappointing for the most shipping thing that did not reach our quality level, and the error rate that we felt was unacceptable. So we took what we thought was the best decision. I would make it again.”
Sterin asked why Apple was unable, with all its resources, to work. “When it comes to automating the capabilities on the devices in a reliable manner, no one is doing it well at the moment,” Federigi said. “We wanted to be the first. We wanted to do it better.” While the company was “very promising” for early results and preliminary works, “the team felt that” this is not reliably working enough to be the Apple product. “
