Will the Trump Tariffs Devastate the Whiskey Industry?

Jim Chastin and Charlie Thompson were colleagues in the room and whiskey suppliers at Georgia University in the late 1990s. A few years later, Chasteen and Thompson, who started professions in real estate, began exploring a clear form of rye whiskey that was not at the age of a barrel. It was not widely available at the time. Perhaps they can create their own version. “So we are literally Goglit, how to make it and create it a little in my house in Atlanta,” Shasin explained to me laughing. They also bought a book entitled “Life works“I have read it – I have read Charlie, and I looked at some pictures. Spiral Whisky, or ASW, which, in 2016, will become the name of the literal distillation in Atlanta.
“I can tell you that we knew that the cocktail movement would have exploded in Atlanta and that the Judd whisper would have got a great return, or that the south would be this focus on the lifestyle – from Garden to Southern Life“But we were very lucky because we started distillation when there was this rapprochement between directions.” It took five years of lessons learned for Chasteen, Thompson and Distiller in the end – Justin Manglitz, a friend of Chasteen’s sister from high school – to think seriously about making a full -time whiskey. Well, we either need to go home or go home“But we really didn’t want to raise money until one of us could do so from nine to five. This happened to me in 2015,” “I raised nearly two million dollars of seed money-all of this from friends-I opened the first site to distract them in the following year. To be at the most crowded airports in the world?” Then the Donald Trump’s tariff came. Expectations have changed almost a week since then. “
In 2024, the United States export About $ 1.3 billion of US whiskey. ASW, which amounted to about five million last year, was looking to seize a small part of the growing export market. “Many of us have arrived in the world of craftsmanship to the growth point where we would like to start selling outside the United States.” “One of the really great things about being from Georgia is our economic development department is active in the world.” More than ten economic envoys from Georgia are the state around the world, in countries that include Brazil, China and South Korea. “We started dealing with them in those countries, but we had to get our brands first,” Shasin continued. He and his partners spent about fifty thousand dollars during the six-month period before Trump’s inauguration to secure the intellectual property of the ASW-Bourbon’s benefit, among them-to hope to get the country out. Their goals also included India, Japan, the United Kingdom, the European Union and Singapore, among others. “I mean, we were ready to get out of the country, in all these places,” he said. There are many whiskey in China, in particular, as American whiskey has become a very desirable commodity in recent years. “Hong Kong will be very sporty for us,” Shastein said. But China faced the Trump administration tariff by one hundred and forty -five percent with a tariff of one hundred and twenty -five percent, as of late April, on American goods. Canada, Mexico and the European Union are still expected, in stages, their tariffs on American goods; In early April, the European Union threatened the fifty percent tariffs on all American whiskey, and according to what was reported by some Canadian retailers withdrew the famous brands such as Jacques Daniel from their shelves. “Therefore, the uncertainty that has been created now,” Shastein said. “These are some of the harsh definitions that people will take revenge, and this will keep people in other countries frozen about bringing American goods, and this specifically harms craftsmanship. There is a greater danger to younger men.” Chris Sunger, head of the U.S. Mattrom Souls Council, echoed this feeling in an interview interview with Times. “We are a very concerned industry at the present time, because there is no reason for the tension of our industry,” he said. Other angles of the whiskey market-farmers, feel grains, barrel and glass makers-also pressure.
Chasteen and its partners try to remain optimistic. They have some reasons to be. The company collected some funding immediately before Trump’s commercial wars, which they often planned to deploy abroad. Now this money will work, partially, as a safety net. Chasteen also called for a silver lining to the definitions that were implemented during the first period of Trump. He told me: “The American individual hairs had a little recovery because, from the point of view of prices, we did to look a little more competitive due to the definitions of imported Scotch.” “Maybe we will see some again.” ASW, whose products are now sold at eleven states, turned attention to expansion to others, including New York, New Jersey and Ilinoi, in the short term. “Our slogan has always been,” many ways to revenue. “So if the foreign foreigner looks less attractive, I think the definitions are aimed at making you more in the United States – this is what we will try to do. We have much lower targets to grow now. “Sight.” You carry a lot of tension burden as a small owner of business-who made salary statements to make sure that the bills are paid-and they have lower options, it is not good. “