In recent years, the job of the chief marketing official (CMO) has grown dramatically in widening and depth. Digital capabilities have changed how marketing leaders can achieve growth – create greater daily executive work, and with increasingly available data, higher expectations for improving the strategy. Driver and digital technology, including artificial intelligence, are commonly used to help marketers increase sales by keeping customers and acquiring them through unique products and services, promoting brand awareness, excellent customer experience, group customization, and widespread accurate acquisition.
