After a year of declines, watches and jewelry sales in the luxurious giant LVMH He recovered in the last quarter and continued to shine until January, according to many of the company’s brand executives.
There Call profits this weekLVMH reported that sales for a group of watches and jewelry increased by 3 %, after they fell in the previous quarters. The department surpassed the company’s fashion and leather commodities, which decreased by 1 % during this quarter, as well as wine and lives, which decreased by 8 %.
In the interviews conducted during the LVMH watch in New York, the executive managers of many brands of gatherings in monitoring and jewelry said they are increasingly optimistic in 2025. While China remains slow, they said a recovery in spending by Americans – in the United States and Europe. – The strong demand leads both watches and jewelry.
“I must say I have been positively surprised at the beginning of the year,” said LVMH.
Anthony told Derw, CEO of Tiffany & Co. And that LVMH acquired in 2021, he also sees the regenerative consumer confidence among the American wealthy after the American presidential elections.
“I think it brings clarity and perhaps greater confidence to the consumer,” he told Duroo. “We need this good factor to succeed in the luxury world.”
Of course, there are risks to bright expectations. American definitions are unknown to high -end watches, which are mostly made in Switzerland, as well as for French luxury goods. The Trump administration threatened the comprehensive definitions in Europe.
However, at the present time, Watch and Jewelry make a set of new products in the hope of 2025. Division launched from Louis Vuitton’s Watch its new “Tambour Taiko Spin Time”, which features “jumping cubes” for numbers that were inspired by the old man Airport flap. The new Gérald Genta line launched the new “Gentissima Fire Fire Opal”, made of 137 Orange and Red Opal jewels, filled with Mexican volcanoes.
He has a long plan for decades to make Louis Vuitton one of the most respected watchmakers among their senior colleges-known for high complications, craftsmanship, and leadership. High prices.
“Before Louis Vuitton fights with watchmaking in the wider world, we will likely wait for a whole generation to happen,” he said. “The important thing for me is to make sure that they know when Louis Vuitton makes watches, they know it is very high quality, and there is no doubt that they have no doubt. We focus on high complications and cut with high price points.”
Tag Heuer, who has just announced a partnership with Formula 1 to replace Rolex as the official time guard, said she has already seen a sales boost since the announcement in October. In the LVMH watch week, the company launched a new collection of Formula 1, with bright movements and chronograph movements. Antoine Dabous, CEO of Tag Heuer, said that sales sales from the F1 advertisement were literally “overnight.”
He said: “It was my surprise that any advertisement we issued with F1 immediately leads to great reactions.” It is clear that the beauty of social media is that you can measure the effect quickly. We have seen a great expansion in the reaction and very positive reactions. So it was a very good decision. “
On the side of the jewelry, Tiffany witnessed a 9 % increase in the sales of the same stores in the fourth quarter. The pioneering “Landmark” store in Tiffany, on Manhattan V Street, witnessed strong sales during the holiday season with long lines of visitors. The newly renovated store, which has spent hundreds of millions of millions to re -imagine, is now distinguished to the famous Blue Box Café from Daniel Boulud and a new VIP suit on the tenth floor, and provides views on Central Park, Fine Arts, Rare TIFFANY Lands and high scent cut at a price of six Or seven numbers.
The CEO of Tiffany Ledro said that the average price of the company had doubled since LVMH acquired the jewelry maker. By upgrading the company’s retail stores, focusing on high -end jewelry and launching new “symbols”, based on historical Tiffany designs, the brand was able to move quickly in the market.
Ledro said that its most important seller is the “devices” group, especially the indignation of the golden chain that sells more than $ 19,000.
He said, “It is a very radical transformation.” “We have followed a customer who spends more, spends more time in the store and participates at a higher price point. It is difficult. It is a very special ecosystem. The more it rises, the more you need amazing stores, amazing employees, amazing products, amazing events and continue to match all of this. “
Bulgari, which was the largest traditional market in China, hopes to see the sales elevator during the snake year in the Chinese zodiac, which officially started with the new lunar year on Wednesday.
Bulgarian CEO said that although the Chinese economy is “difficult” at the present time, there are signs that government motivation can begin to rebuild consumer confidence this year.
He said that the famous “Serpenti Viper” groups of Bulgari, designed similar to the Viper snakes, are senior researchers.
He said: “Serpenti is a Bulgarian icon, and this is the year of the snake, so this should be a Bulgarian year.”
The increasing wealth that women around the world, starting with higher profits, entrepreneurship and inheritance, also reshape the company’s customer base. While a large share of sales was for men to buy jewelry as gifts, women are now buying for themselves.
“Today you have real gender equality in most countries.” “The strength of a woman’s purchase is very similar to the strength of the purchase of men, and it is a revolution in luxury.”
Regarding the issue of definitions, LVMH executive managers said they should wait and know the policies that are announced before setting plans. However, they said they are working with customs tariffs and duties in countries all over the world, so the rise in the United States may not be very troubled.
Moreover, Americans are already traveling to Europe to buy luxury goods, partially driven by strong dollars. If the definitions become high enough in the United States, wealthy Americans may start choosing to buy Bulgarian bracelets or Louis Vuitton watches in Europe.
“Many of our customers are traveling around the world,” said Jean Arnolt. “So if they buy a piece in the United States or buy a piece in Europe, this is the same for us.”
