Yes, ball games: drive to take down signs warning against play begins in London | Children’s health

A campaign to drop thousands of “No Ball Games” signs began all over London – and eventually across the UK – with “More Ball Games” on Lambeth Housing.

The new brands, which appear basketball, are designed by London Sport Equality, as it works with the Saatchi & Saatchi ads giant, and is placed on “No Ball Games” signs on Mursell Estate at Stockweell with the support of the Lambeth Council.

London Sport estimates that there are approximately 7,000 warning marks of playing ball through housing real estate in London, which inhibits half a million children from the activity.

Emily Robinson, CEO of London Sport, said: ““No Ball Games” marks a wrong message, especially for children and youth. This campaign It aims to increase policy change to remove barriers that prevent active life, from eliminating these signs. “

The latest data from Sport England reveals that more than half of the country’s children (52.7 %) Failure The chief medical officer recommended 60 minutes of daily exercise.

Yasmine Hoffman lives in the development of West London, and she was very annoyed by the signs of influence in which she complained about the Housing Association, L & Q, to the Secretary of Grievances in Housing.

Hoffman said that children have played together in the societal spaces of Acton Gardens Estate since families began to move, but last year the anti -play signs began.

“We moved to 2017, when the street was still built.

“This was done without any consultation of families and without looking at children’s use of space or their need and their right to play.

Hoffman has escalated her complaints about the signs through all stages of L & Q.

“I did not feel listening to him and refused to take the signs.

“What is very sad is that something really special, and other families also feel.

The policy of anti -community behavior states that children are playing not hostile behavior unless it causes homes damage.

Matt Foreman, from customer services in L & Q, He said: “We are working closely with players and specialists to ensure that our needs are met.

“No Ball Games” in some areas in Acton Gardens in consultation with Space Advisors, after complaints about noise and damage.

Hoffman says that the written playing policy can protect play. “Yes, there are playing spaces elsewis in the estate, but this is related to understanding the reason for the importance of playing for all children.

“Children play together from all backgrounds.

“If L & Q has a sufficient strategy in playing, they can refer to it when there are complaints, they will consult us in the first place and balance the needs of each resident.”

In the Mursell region, the parents of Helena Costa says it is even the new positive signs, although it is important, not sufficient on their own.

“People mean that people can scream on us and children if we try to take them out to play.

“Lambeth Housing is happy to support this campaign,” Chancellor Claire Holland of Lambeth told The Guardian.

“Ball games” do not help you feel part of their community.

“The presence of a campaign like this is beautiful because it really contributes to our mission to be the best area in London for children.”