Organizer Exorbitant E3 The Games Conference announced the event dead In 2023, the presence of the commercial exhibition full of news was on Decrease In 2019, after insurance Covid-19, organizers at the Entertainment Programs Association held another virtual presentation in 2021 before the plug screaming.
Now, the European Space Agency is ready to move forward with a new, mysterious event called an interactive innovation conference, called “IICON”. The adult game developers like Microsoftand Nintendoand Sony interactive entertainmentand Electronic artsand UbisoftAnd more confirmation of the offer.
But ESA CEO and CEO, Stanley Pierre Lewis wants to explain one thing: “This is not the new E3,” says WIRED.
It is scheduled to be held in April 2026 in Las Vegas, IICON will not be a commercial offer for game ads, says Pierre Lewis. The consumer’s offer will not be with illustrations or forum to talk about the development of the game. He says there are already events “do all these things very well.”
Instead, with IICON, the European Space Agency hopes to bridge the gap between many industries that are formed through progress in video games, from movies and music to health care and education.
“We are proud of the history that we had to host E3 and what I did to collect our industry,” says Pierre Lewis. “But this is a completely distinguished event with a different purpose and a different audience.”
Insert Hollywood logical studios. Games and Hollywood have a successful marriage, who Super Mario Bros. And its achievement as one of the highest animated films in all ages, to the famous HBO air conditioning in a critical way of Another of us. The intersection with the music industry looks normal as well, because musicians like Travis Scott and Ariana Grande have made virtual concerts in Fortnite.
More mystery is the link between video games and industry like healthcare. According to Pierre Lewis, it is more associated with than you think. “Surgeons learn their trade through the realistic mixed reality to understand how to make improvements in their skills,” he says. “ADHD and Alzheimer are now treated through video games, and sometimes through medical prescriptions.”
Organizers have not yet released details of the speakers or paintings that will appear, but according to Pierre Lewis, the schedule will not resemble the tools of offers that have risen to obtain the place of E3. He says: “If you look at how to use interactive entertainment in a number of other fields, you can see that it has a great impact even if people are not aware or celebrated as much.”
The new event will be “an invitation only”, so the interested participants will need to register to attend. This will give way to big names across multiple industries. “What has been missing since sunset at E3 was the ability to combine everyone to assemble, while bringing the broader business community,” says Pierre Lewis.
