After it was revealed Apple IPhone artificial intelligence features Last year, the company’s shares rose in anticipation that the new capabilities will provide a tremor for old businesses. But a breakthrough in sales has not been fulfilled.
On Thursday, the technology giant said it sold $ 69.14 billion of iPhone devices in its last quarter, by 0.8 percent than the previous year and 3.5 percent less than the separate sales record she mentioned in early 2022. Like Apple Music and Apple TV+, it was It helps compensate for the modest performance of its iPhone.
Apple’s quarterly revenues increased by 4 percent to $ 124.3 billion in the three months that ended in December. Its profit increased by 7 percent to 36.33 billion dollars, which was recovered from the previous quarter when it paid a A fine of millions of dollars for European organizations.
The results fell to less than the Wall Street analysts’ expectations, compared to 124.38 billion dollars in sales, but exceeded 35.62 billion dollars. The company said it expects revenues to rise in the current quarter, which ends in March. The shares increased by 3.5 percent in trading after working hours due to the company’s encouraging sales expectations.
Although the new AI technology is promoted, Apple released the iPhone in September without signing its selling point: Artificial Intelligence System It is called apple intelligence. Artificial intelligence features became almost a month in the United States and eventually expanded to other English -speaking countries.
Apple Apple Intelligence has not released in China, the second most important market, IPHONE is weakening there. The company’s share of smart phone sales in China fell 2.4 percentage points last year to 15.5 percent, according to Counterpoint Research, a market research company. Apple, which plans to provide artificial intelligence in additional languages in April, said sales in China decreased by 11 percent to $ 18.51 billion.
“The markets in which we put Apple Intelligence best on an annual basis than the markets that we did not do,” Tim Cook, CEO of Apple, said during a call with analysts.
In the countries where Apple Intelligence is available, some features were disappointed. The company said this month You will disrupt the artificial intelligence system To collect and summarize news notifications because it was distorting the media reports.
“There has been so optimistic that they got golden eggs with iPhone 16, but quickly forward to this day, and the carpet appears to have been withdrawn from under it,” said David Wagner, president of Aptus Capital Advisors. Alabama investment company. “There was a slower absorption of artificial intelligence.”
In addition to trying to stimulate its iPhone, Apple faces the possibility Fresh supply chain headache. President Trump I threaten to impose additional fees On the goods from China, where Apple is made most of the iPhone devices, and on the products that are shipped from countries, including Vietnam, where Apple has transported some of its manufacture during the first Trump administration. Any fees will reduce or force Apple profits to raise prices.
Mr. Cook built Personal relationship with Mr. Trump Over the years. He donated a million dollars to the opening fund for Mr. Trump and sat behind Mr. Trump at the opening alongside other technology leaders, including Mark Zuckerberg and Jeff Bezos.
When asked during a call with analysts about what the company’s new administration could mean, Mr. Cook said: “We are watching the situation and we have nothing else to add.”
Services, which include applications sales, Apple TV+ and Apple Pay, are still the most powerful performance of Apple. The company reduces revenues from more than a billion subscriptions sold via iPhone and iPad devices. Service sales in the quarter increased by 14 percent to $ 26.34 billion.
A large percentage of Google’s service revenues comes, which is pushed to be the search engine on Apple devices. Last year, A federal judge spent a monopoly Google To pay these fees, the Ministry of Justice asked the court to treat this by forcing it to stop. Apple, which wants to keep $ 20 billion, which it collects annually from Google, has sought to interfere in the case but was rejected.
Apple reported that sales have risen for two of their other main products, iPad and Mac, but they fell on wearable devices such as Apple Watch and AirPods. The company’s total product revenue increased by 1.6 percent to 97.96 billion dollars.
