Nearly a decade ago, Anna Sobi Harvigson, 22, realized that she did not know much about the investment and the women around her were not. So Facebook group called “Female Investment”.
About 400 women joined the first day. Hartvigsen saw that the problem and thirst for investing knowledge and supporting society was much larger than it and her group of her friends.
Since then, the Facebook page it opened in Denmark has evolved into a non -profit institution, then Fintech Global, called Female Invest, has a $ 24 million in the investment capital that has been raised so far, including some American investors such as Y Combinator and Green Venture Capital.
After reaching 100,000 paid users, the company entered the US market earlier this year, focusing on financial education in 2025 with plans to provide financial tools to users in the United States next year.
The timing of its expansion in the United States is particularly noticeable as existing platforms such as ELLEVEST expand their focus on ordinary investors with a few hundred dollars to play with a focus only on wealthy customers – a reflection of the growth challenges faced by financial advisors when managing small portfolios.
Through its mission to educate and involve more women, females often attract investment comparisons with ELLEVEST. The company was founded in 2014 by the financial feminist pioneer Sally Krauchik, former CEO of Merrill lynch Wealth Management, one of the largest work management work in the world.
In February, Ellevest announced Dealing with improvementWhere she sold her automatic accounts and instead focuses on “high -value and second -value individuals, families and institutions looking to invest $ 500,000 or more” to move forward.
Hartvigsen refuses to compare or improve Elllevest, saying they have a “completely different target group”. While Ellevest is now focusing on high -value customers, Female Invest is interested in potential investors who were sitting on the margin while companies such as Robinhood and Drovolut are mainly attracted to male investors or active traders, according to Harvigson.
Speaking with a hint of the European accent and resounding optimism about the future, Harvigson does not seem to be deterred by the American competitive scene or political wind.
“Women in the United States are experiencing incredibly dangerously,” says Harvigson, noting that it is more important than ever that women think about investing regularly.
Under the Trump administration, some financial experts have already raised concerns about possible economic hardships and threats across various aspects of their lives, including the employer protection, access to health care, reproductive rights and educational opportunities, which can affect their long -term financial health and their ability to save and invest. This is especially true for Acting fields are an incomplete representation such as stem.
“Now that Dei programs have been taken, we don’t look forward to filling these situations with women anymore, which may really cause economic destruction of many women,” they say. Patie EhsaeiLawyer and lawyer for financial literacy. “This is also the effect of snowball, because if you lose your job, you will not be able to get another job, because these programs are no longer present to enhance the employment of women, then women are located in poverty.”
On the Internet, their feminist messages and financial education content with more than half a million followers in Instagram, so that many American companies disintegrate many Dei and social media initiatives.
“Any company can cancel its DEI initiatives, which had no equal any case,” said Hartvigs. “If they have, it will be impossible to retreat. For example, imagine if companies try to re -lead white males. Impossible.”
Financial education is more important than ever
A female investment also has great diving plans in Fintech. Next year, they are planning to launch a commercial platform that meets the needs of women.
She says, “Many women who really are not really on any trading platforms built by women, and as a result, women do not deal with them,” she says.
They also look forward to allocating and keeping a lot of values that are important for investors and others who choose to use their application for investment.
“So you can choose the things that interest you, diversity, leadership, or carbon fingerprint to show you how your wallet is compatible with values, or alternatives that can be there,” said Harviegs. “Because this is something that our audiences really care.”
Despite the drama of definitions, economic uncertainty and political confrontation, the co -founder of Female Invest believes it is more important than ever that women think about investing regularly, as well as best budget practices and best financial practices.
“Financial education is more important during times of crisis,” says Harviegs.. “Nevertheless Feel It is unprecedented, what is happening now when we look at history, it is in fact unprecedented. So we are talking about what we can learn from history, but we are also talking about not only investment, but also from a personal financing perspective, how to think about money in different situations. ”
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