The Google Plan for Gradually Eliminate Cookies has finished third in Chrome officially. in Tuesday updateGoogle Privacy Sandbox VP Anthony Chavez says that the company decided to “keep our current approach to providing users by choosing a third -party cookie in Chrome.”
For years, the critics argued that Google’s privacy sand box You can harm advertisers And violates Privacy lawsWhile the FRANTIEREATRONIC (EFF) asked users to cancel the subscription from the program, saying that it “still follows your use on the Internet for behavioral ads from Google”. Last week, An American judge found that Google “I involved in a series of anti -competition works” in the manufacture of advertising technology and the competition organizer in the United Kingdom, the Competition and Markets Authority (CMA), looking into a series of advanced proposals to address fears that may give Google an unfair advantage.
“Since we participated in the ecosystem, including publishers, developers, organizers, and advertising industry, it is still clear that there are different views on making changes that can affect the availability of third -party cookies,” adding that Google will not offer a new independent mentor of third cookies. “
Open network movement (MW), which I filed a complaint With the presence of CMA about the initiative in 2020, he said that the last Google update is “accepting” that the privacy sand box has ended.
“The intention of Google was to remove open and interferable communication standards freedom. “They realized that the organizational obstacles in front of their monopolistic project cannot be overcome and surrendered.”
