There is a new tab in Google Search. You may have I saw him recently. It is called artificial intelligence mode, and it brings Chatbot similar to Gemini or ChatGPT directly Your web search experience. You can use it to find links, but also to the information surface, asking follow -up questions, or asking Google’s AI models to collect things in ways that you will never find on a typical web page.
Currently, artificial intelligence mode is just an option within Google Search. But this may not last. At its I/O Deleper conference on May 20, Google announced that it revolves around AI’s position to all Google users in the United States, as well as adding many new features to the platform. In an interview before the conference, the people responsible for searching in Google explained that if you like it See the future One of the most important online search engine, all you have to do is the tab to artificial intelligence mode.
Google loves to remind people that many of the basic technology on which the artificial intelligence revolution has already created in Google. “T” in ChatGPT symbolizes “Transformer”, a concept developed by a group of Googles in 2017 and is presented in a paper that is not available now called called Attention is all you need. The industry continues to search for every corner and corner that can raise a major linguistic model, but “we invented a lot of these things to Nick Fox, who runs all Google’s knowledge and information products. Thanks to Google’s work of artificial intelligence, it is believed that the research may be unknown in an unlawful way – and on his mind, much better – within just a few years.
“We invented a lot of these things to Looking “
“In the past,” Fox says, the research was limited to, if there was part of the information there, I can hand it over to someone. “It calls it the stage of retrieving information from the search.” But the amazing thing about these models is that they have the ability to think, transform, communicate points via, synthesize, and do all these other things that go beyond retrieving information to this idea of intelligence. ”For years, the CEO of Google Sundar Pichai spoke about the desire to be more Google to be more Google cooperatingAnd this exactly what Fox thinks can be better now.
The new features coming to artificial intelligence mode are often things that you can not simply do with normal Google inquiries. There is a deep research, Google deals with the direction of deep search in artificial intelligence models, which transforms a lot of searches, and spends time searching for information and synthesizing it to give you a wide and coherent summary even for a very big topic. MARINER Project, previously experimental feature that can click the web and do things for you – Google loves to show Mariner Proking Facet Travel for you, or search around the web to get the best party tickets prices, then buy the best deal on its own – is now created in artificial intelligence mode. And with Search Live, you can interact with the search engine by conducting a conversation with it, and by directing the camera to everything you are looking for.
AI Mode can now access your old search queries as well, and you can choose to allow it to reach your email (and at the end other Google applications) to give the system more context about who you are and what you care about.
Add all these things together and what you get is a more edition of research and specialized, whether for the user or to individual inquiries. Imagine an edition of Google is not just a page full of links, but it provides a completely different interface and a set of data every time you click on Enter. This is what Liz Reid, which runs the Google search team, wants to look the product.
“I think the search results page was brown,” she says. The way we all made Google for two decades was largely in response to the web structure: web pages on web outside. Good artificial intelligence models are now able to circumvent this structure, find and synthesize information from many sources. “Is the information provided to you just, or is it providing you in a way that seems useful as you want?” Says Reid.
The AI Chatbot-Purst mode will not completely replace the search results page for a period of time. It does not replace the “I am lucky” button, regardless of what a few people have seen recently. Google is very complex productive, used in very many things, to make a key like that at once. Currently, FOX compares the setup in the way you can use Google or Google News: as spaces for specific use, and a section in general search results. “We believe that the main research experience should be the best experience for our most users. It should bring artificial intelligence, pictures, news, and whatever it is, to the logical experience. Then we provide conditions for people who deepen the thing they are looking for.”
If you want to see where artificial intelligence acquisition happens, though – and He is It happens – monitor an overview of artificial intelligence that appears at the highest results. Google has also announced at Build that 1.5 billion people see an artificial intelligence overview of the search results every month, which Fox says it is a job of Google that offers them more searches and users who are increasingly looking for things that show an overview. “What we really see is that people are looking for it,” he says. An artificial intelligence overview was somewhat problematic in the past: I have told the artificial intelligence of Google people Eating and Put the glue on the pizzaAnd at least for a while, you will be happy with any makeup that he says you asked about. But they are here to stay, and both Fox and Reid say they are sure they will continue to improve.
Over time, it seems that Google is considering an artificial intelligence mode and a general view of artificial intelligence, and for extension as a whole, not as “some texts that summarize the search results” but something similar to an empty fabric to share information. Do some results should be videos or podcast created from artificial intelligence? Or automatically created charts and charts, which can actually create your artificial intelligence mode? What about one time application for one time, created by Gemini, just to help you answer the question you asked? What if, instead of just providing some information about your question, Google can take advantage of Project Mariner and solve your problem for you? This is the future of the search results, as Google believes, and it has no benefit for a page full of blue links.
The future of the search results does not have a lot for a page full of blue links
When I ask Fox and ReID what this might mean on the Internet, and millions of website owners and publishers who have long relied on Google to send traffic, Fox says he is convinced that the rise of artificial intelligence is not the end of the open network. He says, “I think that this is an expansion moment,” he says. “The death of the web was 25 years old, and it does not happen. The web is growing.” Google’s data shows that people click on the links in an AI, and they can be more involved in the sites they go because they are deliberately looking to delve into something. But it allows it optimistic about these things.
Whatever it means on the web, there is no doubt that Google is committed to a complete re -invention of what the research seems to be, and what it means even, to move forward. In three years, Fox says, we will all think about searching and using it in a completely uncompromising way for today’s product. Google CEOs always loves to talk about the company’s mission statement – To organize the information of the world and make it available and useful globally – Fox and ReID they reacted several times. Google spent 25 years working on “organizing” and “accessible”, and Red says that the task is now turning into the last word in the sentence. What does Google mean to take all the information in the world, and make it useful? In artificial intelligence mode, across the most important product of Google, meaning Gemini at work.
