Upon rename artificial intelligence as Apple Intelligence, Apple Inc is photographed on the idea that people largely will not buy the strong AI program that its competitors develop. Instead, they will really want great devices that include artificial intelligence
It is a convincing but risky strategy for a company specialized in integrating devices and programs smoothly into necessary products. “It is the next big step for Apple,” Tim Cook, CEO of Apple on Monday at Apple Intelligence at the company’s developer conference.
Why did we write this
Apple dives into artificial intelligence – which focuses on the idea of a “virtual personal assistant” – as a possible application that should be for consumers.
Since it lacks its advanced version of predictive technology that resembles human sounds known as AI Tolly, Apple will authorize this technology from other companies, starting with Openai.
At the core of the Apple strategy is what is referred to as “Personal Assistant”. Apple’s personal assistant, called Siri, can provide news updates and add to the grocery menu. Personal assistants of the next generation will be more powerful. Instead of creating a grocery menu, they may complete online shopping or book your vacation.
In its Apple Intelligence – the iconic manufacturer is bold. Apple Inc is on banks on the idea that most people will not buy the strong AI program that its competitors develop. Instead, they will want great devices that include artificial intelligence
It is a convincing but risky strategy for a company specialized in integrating devices and programs smoothly into necessary products. Although Apple Intelligence will be combined in two current phones, iPhone 15 Pro and iPhone 15 Pro Max, and hopes Apple to use artificial intelligence to persuade people to buy iPhone devices, iPad devices and other devices that will provide a better personal experience.
“All this goes beyond artificial intelligence,” Apple CEO, Apple CEO, said on Monday in unveiling Apple Intelligence at the company’s developer conference. “It is a personal intelligence, and it is the next big step for Apple.”
Why did we write this
Apple dives into artificial intelligence – which focuses on the idea of a “virtual personal assistant” – as a possible application that should be for consumers.
In doing this, Apple plays its strengths and treat its greatest weakness. Since it lacks its advanced version of predictive technology that resembles human voices known as obstetric intelligence, this technology will be authorized from other companies, starting with Openai. It is part of a bigger dance – partial competition, partial cooperation – among the world’s largest technology players to control valuable artificial intelligence markets.
Many analysts construct the Apple Intelligence strategy and link them with Openai.
“Apple takes the right path to implementing artificial intelligence through its ecosystem with the basis for the company’s multi -year AI strategy,” wrote Dan Eve, an analyst at Wedbush Securities, on Monday’s Memorandum for Investors. It indicates that the company has a base of hundreds of millions of users who own 2.2 billion Apple devices. “This was a historic day for Apple and [Mr.] Cook & Co. “.
By integrating artificial intelligence, the company expects to place a convincing argument for its users to upgrade to a new generation of smartphones from Apple, starting from the iPhone 16, this fall is scheduled to come out, as well as the next generation tablets and personal computers.
Are the “default assistants” the next big thing?
At the core of Apple strategy is what is indicated as “a virtual personal assistant.” This is a program that is controlled by the sound, which performs a wide range of administrative tasks. Apple’s personal assistant, called Siri, can provide news updates and add to the grocery menu. For example, all the owner of the iPhone or iPad must say, for example, is “Call Tom” or “Listen to this song and tell me what is his name” and Siri will automatically make the call and determine the song.
Personal assistants of the next generation will be more powerful. Instead of creating a grocery menu, they may complete online shopping or book your vacation. Or translation on flying what your companion says in a foreign language.
Programs that can do these things began to appear. The promise of these personal activists who have been active is that they will automatically discuss and activate such a help program. They will learn about user habits and their preferences so that they can become very useful in moving in daily life. The realistic applications of this technology, from helping persons with disabilities to access information that is difficult to find quickly.
A “killer application” for consumers
Many analysts suggest that these advanced personal assistants can be a penetration application-or the “killer application”-which makes artificial intelligence be for consumers.
Last month, Google’s competition showed her ASTRA project, which he could not only handle songs or photos, but a video. In the demonstration, an employee directed her phone camera to things around her office and identified the artificial intelligence amplifier and even identifying the type of computer icon shown on the computer screen.
Apple Intelligence will work more attractive, initially dependent on computing power for its own devices to deal with most user requests. Only when the system determines that it needs more knowledge of artificial intelligence, it will communicate with the most powerful Openai system. Whatever the disadvantages of this process, Apple emphasized the positive.
Apple claims that it will protect the privacy of users more powerfully because large artificial intelligence engines will not be able to link requests from Apple to a specific user. Privacy may prove that it is a large selling point for personal assistants if technology learns the intimate details of users who come to rely on them. The strategy also challenges users exposure to embarrassing phenomena made by large artificial intelligence engines. (Modern example: A proposal for an overview of the new Amnesty International from Google Using Emmer glue To keep cheese from slipping from pizza.)
But the strategy also carries risks if ABES partners from AUP decides to share the latest and largest pillow.
The giants music chairs
In this AI’s batch root, there is a bill of dollars in technology to control and reap its expected profits. Just as many companies compete in the early days of the personal computer, mobile phones and the Internet, players participate in a complex game of music chairs to stay at the top of the competition.
Early this year, Microsoft came out of Apple as the most valuable company in the world as measured by the market value. Its shares increased by almost 30 % over the past year, partly due to their heavy investments in Openai, while Apple shares rise less than 10 %. One of the reasons for the Apple movement this week was to persuade investors that it could benefit from artificial intelligence to increase its growth. On Tuesday, Apple shares exceeded the level of $ 200 for the first time. But this competition involves a strange mix of partnerships.
The new ABE AI strategy is enhanced by Openai’s fortunes, and therefore Microsoft, which competes with Windows operating system with personal computers on Apple. Microsoft and Amazon, competitors in web computing services, Partnership years ago To make the first personal assistants more operating. In January, Samsung announced Its new smartphones will use Amnesty International from Google, although the two companies compete in the smart phone market.
In the end, the music will stop and the musical game will end from artificial intelligence. It is too early to know the companies that will sit beautiful.
