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How the Australian Open became the tennis Silicon Valley, from roofs to party courts

Melbourne, Australia – there are many reasons to travel to Melbourne for Australian open Every January, especially from the winter climate.

It is sunny, it’s warm and courses in Melbourne Park is good with beer at back and joking throughout the day. Roger Federer He was right when this event was called “Slam Happy Slam”.

The Australian Open does not also treat tennis like a fragile museum piece, and it can never be touched or modified because “this is not the way in which it is done”, or one of those other enlarged phrases that the guardians use in the game to rationalize them.

This is the sign Grand Salam: The event that begins every season and provides a window to where tennis tends to be noticeably and studied, all on the northern bank of the Yara River. Withdrawal surfaces. 10 draw points. Cameras in the player’s tunnels and Cartoon tennis removal: Everything appeared here. What is California for America, Australia often for Tennis – the laboratory in which new things go to lead a test before it was expelled in many other places.

“We have always tried to continue to pay the business,” said Maher Reed, the head of innovation in Australia tennis, in an interview in Melbourne.

This year’s innovations were especially visible. In the centuries trainers sit on the three major courts with tablets full of live statistics, not in a box on the field and in the stands, where they had to tend to chat with players who raise their necks and intend to hear them to hear a possible jewel between the noise.


Carlos Alcaraz speaks with his training team during his fourth round match against Jack Dripper. (Clive Brunskill / Getty Images)

Even players who were against allowing any training really hate a base against training when it was happening in the match, faced the match.

“I always thought that tennis is an individual sport where you should know things on your own,” said Alexander Zvevv, World No. 2.

“If the tennis is going this way, then it should reach 100 percent.”

Novak Djokovic And Coach Andy Murray A face chat takes place between the groups. Iga Swiaatek and her coach Wim VITIT Words are traded between points. This type of rapprochement is normal for the championship that turned into its deviation – the tunnels under Melbourne Park, which includes the areas of players and allows the best in the world to move freely, especially between the gym, the hall, its matches, the grip of gossip, the modern store while they are going – in a large large feed for a brother big.

It is likely to be a safe bet, all of this soon to a championship near you. Maybe not the older brother.

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AO, as she called itself (just less than the “Championship” in Wimbledon) was the first Grand Championship with a cloud, then two, then three. He was the first to bring the cameras to the pitch, followers of the players walking to the field through this luxurious tunnel with all the pictures and names of the former heroes.

The clear camera first became a key element here, according to the organizers. He had the first heat scale, and the first air quality scale.

the We are open Fashion themselves as food, style and tennis. Tennis Australia won some heat for this year, as the tournament got rid of some of the other four major championships with the Let Electronic sensor. The President of the President is making a call based on whether they hear the football mark on the network, the regime championship officials insist on being reliable.

Players do not agree. Zverev called it “very ridiculous”.

“Every corner of everything has a camera. We have a video review and all the advanced technologies that we can have. But the simple let that we have used over the past 25 years is not available in the Grand Slam.”

There are possibilities, most spectators do not pay any mind. In the Australian Open, fans come to tennis, but they stayed at the Music Festival.

Every day and until evening, guitarists and singers are performing in the main square between the courts, where fans take a break from matches – if they reach them in the first place. These sofas and pillows are scattered across the shaded artificial grass where music plays a very enjoyable spot to spend an evening whispering.


Tennis fans enjoy the “Equity Festival” at the Australian Open in 2023.

Last year, the tournament presented innovations – according to tennis standards – which were long delayed.

Consumers began to allow people to share their seats between each game, instead of having to wait for a change, the old rule punishes fans to go to the toilet, making them miss 20 minutes of work. The players were arrested outside the goalkeeper a little on the first day, but they quickly used to do so and the change spread elsewhere, especially in the upper sections of the stadiums.

“We are a little late for other sport with changes and we are trying to keep pace with the development of society and the new generation that we all know does not have much attention, and they want the movement, Djokovic said Thursday night, after his victory in the third round of Thomas Machak.” This is one of the ways to try to open a little more She does not have strict rules. “

There was another change – a tape and a café next to the court instead of a bank of the stands, with music and without restrictions on noise while playing. Last year, there was one. This year there is another. And such, taking a child to a tennis match, or catching a friend a few meters away from the event, becomes implemented. Watching tennis no longer seems to be the punishment that your parents hand over when you misbehave: Sit is still quiet for the next three hours!

On Saturday afternoon, Rachel and Mickey Petrovic, who were on their annual trip to the Australian Open from their home in Serbia, took the marital match that can be forgotten otherwise on the beer as their seven -week -old child, Violetta, Violetta, rested next to them in vehicle.

“I have a child,” I told Rachel Sports. “Here you do not worry about being annoying.”

A few meters away, Andrew Matthews and Danny Senic, Melbourne for a long time and present, but the stadium visitors for the first time at the parties were enjoying the beer of ginger and IPA.

“He didn’t go to anything like this,” said Sincic. “It makes her feel a little more social than having to sit on the field without speaking.”

“I don’t know how the players feel, but this is a good thing for us,” Matthews said.

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The players are essentially fine with her. At this stage, they know that when they play tennis in Melbourne Park, it may seem like a match for the Rajabi – especially if they play Australian. The chair staff and stadium officials will try to preserve the believers in his hometown, but they are not trying to do so.

After all, it would steal the championship of its moments, like Daniel Collins“Winning the second round over the preferred Destanee Aiava home. After more than two hours of harassment of Australian fans, Collins blew the crowd kisses and thanked them in meeting her on the field to help her” a big check in paying fat. “

Djokovic, who ends up in hunting crowds more than anyone else, gave Collins full support.

“A big fan of Daniel Collins,” he said on Thursday night. “We must try to look for more communication with younger people and bring them. I want to see more entertainment.”

It has ideas, including dancers on the field during changes or some version of the Super Bowl show in the middle of the match. Coco Gof It indicates that in sport with one minute changes, it does not really work. Perhaps, somewhere in Melbourne, it was already observed on the blackboard.

(Supreme Image: Protect Protect / VWPICS via Associated Press)

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