ImaxOn Wednesday, the CEO of Wall Street warned that he does not expect to follow up on deals in the wake of a high -level agreement with Netflix to Other exclusive IMAX global operation for two weeks to Greta Gerewig‘s Fire Starting on Thanksgiving 2026.
“I talked to Netflix about this, and I generally think they are excited like us to do this,” said CEO Rich Gilvond Wall Stretz after I made it in Imax. Profits a report. “But we are not in a hurry to do another one tomorrow. I think the factors should enter into their place for everyone.”
He pointed out: “This deal took a very long time. It is clear that there are many different electoral districts with different business schedules entering there. So we really had to build something that would work with the exhibitors, which would work with Greta, who from It will succeed in Netflix, it will work with many people. To fulfill all the different electoral districts.
However, “I think, if he succeeds, it will be seductive for talent, for IMAX and definitely for Netflix” for recovery.
Not all films are supposed Fire certainly.
“This was a really great movie [for us] Because I believe that there are eight planned films … and what Imax is doing is the best launch and launch concessions, [and] This is the type of movie that leads to the IMAX version.
He added: “This is also not unusual as you think.”
Imax works with original Apple movies F1With the distribution of Warner Bruce, in the summer version. “There will be more projects like this,” he said. “I think it will be successful at the end of the day, and I think it is a good template not only for Netflix but dealing with others.”
Netflix Co-CEO TED SARANDOS last month There is no “any change at all in our theatrical strategy, and called for Fire The “launch tactic agreement. We routinely launch movies and theaters two weeks before qualifying for awards, meeting the festival’s requirements and clarifying the advertising pump a little. FireIt is a special event for two weeks. I think it’s very different from other runs because I doubt that anyone has a large screen like the IMAX screen at home. ”
IMAX said it expected a record of more than $ 1.2 billion at the global box office in 2025 while capturing Chinese cinema. There will be at least 14 versions filmed all over the world-which means that both Hollywood and local language films are filmed using IMAX cameras specifically for IMAX screens.
As for the fourth quarter of IMAX from 2024, it was strong on the shoulders Gladiator 2, Venom: The Last Dance, MUFASA: The Lion King and Between the stars. But the company said that China, where it has a large part of its business, remained soft last year.
However, this has started from The new Chinese year list in IMAX is five films This recorded about $ 130 million and counted in the current quarter – more than 90 % of the previous best increased. Lead Ne zha 2Now the IMAX version is the highest ever in China. “The tide has turned,” said Gelfond. Ne zha 2 Opened in the United States at the end of last week.
Tyrant Captain America: a new brave world Was the wonderful box office opened on the weekend. Hollywood versions are generally captured. Execs said that there is more growth in China, more titles than there and other places, and an increasing number of photography projects against IMAX this year.
The fourth quarter profit increased to $ 5.3 million from $ 2.5 million in the period of general value on revenues of 92.7 million dollars, an increase of 8 %. The company was killed in the superior thanks (and the weekend in November) at $ 22.5 million at the box office all over the world. Among the fourth fourth headlines from above Wrestler 2 (31 million dollars), Poison (31 million dollars), Mofasa: King of Assad (26 million dollars) and Between the stars (20 million dollars).
The Q4 box office of $ 204 million increased by 20 % on an annual basis, bringing IMAX near the annual record.
The stock price, a fixed painful point over the years, has at the end, in the end, was trading near its five -year levels. The stocks rise late in trading and sit at about $ 27.22-a good degree of 52 weeks less than $ 15.
The company continues to expand its networks.
During the fourth quarter, it installed 58 IMAX systems, compared to 69 systems in the fourth quarter of 2023, which led to 146 system operations per year for 128 system system operations in the previous year. Among them, 28 systems were in the fourth quarter and 63 in the full year under sales arrangements, compared to 35 and 70 systems in the previous year.
The growth of the commercial network continues with an increase in the number of IMAX sites by 2.5 % on an annual basis to 1735 systems. Last year, the company ended with the accumulation of 440 IMAX systems.
The net cash provided by operational activities for a full year was 2024 $ 71 million, compared to $ 59 million in the period of the previous year, which reflects improvements in working capital.
IMAX Register The new Chinese year It shows the unique advantages of our model – a rich varied content portfolio characterized by the largest linguistic films and local language, and a global network that allows us to take advantage of the box office momentum anywhere in the world. “
“This year” amounts to a great promise, however, the greatest opportunity is still in front of us, with more IMAX versions than ever in 2025, and it can be said that it is a stronger list in 2026. In China, the transformation is us Return this year was exciting. In less than two months, the box office in the Chinese local language was already exceeding 2024. ”
“In 2024, IMAX reinforced its site at the Global Entertainment Center-expanding the list of filmmakers working with our technology, enhancing our studio marketing, hitting high-end from our installation guidelines, and creating to expand our programs-including dealing with Netflix to” Narnia “from Grita Gerwig via IMAX Global before its appearance For the first time in service.
“With the opposite winds we faced in China in 2024, we started lifting, we are ready to build on a great growth in the fourth quarter of two numbers in the modified Ebitda and the arrow’s profits. We look forward to taking advantage of the next promising opportunity to achieve a record year in the global box office and strong returns For our shareholders.
