According to Instagram, its rollers are in the independent short video application to take advantage of the uninterrupted Tiktok future in the United States. Instagram president Adam Musairi heard discussing plans with employees this week, according to Anonymous source was martyred Information.
The Reels is said to be part of the Ray project called the Meta Initiative Blog, which aims to help Instagram to compete better against Tiktok. The plans include improving how to recommend and bring Instagram content More videos of three -minute rollers For users in the United States.
Tiktok has about 170 million American users and still It faces a ban After receiving a 75 -day extension by President Donald Trump in January. During the temporary removal of TIKTOK from the application stores last month, Instagram made modifications – Bread on the Capcut video editing app, owned by TIKTOK Mother BYTEDANCE Creators’ temptation to her own platform With cash rewards.
It is not clear whether the rollers will remain integrated in Instagram if you get their own separate application, but it will be a short -shape video platform from the coordinated scrolling experience provided by Tiktok. This will be the second attempt for Meta to launch the direct Tiktok competitor after the release Independent video sharing app in 2018 – After that Stopping the application in 2020 To focus on rollers.
