WhatsApp launch three new advertising features in the Global application via the correspondence application.
The description -owned platform says that the new ads will not be displayed in the same place where private chats are used for people, and the contents of their messages – which are encrypted – will not be used – to determine the ads that will be displayed.
WhatsApp will be used instead of that country, city and user language, as well as how they interact with other ads and channels they follow, to lead the proposed content.
But people who chose to connect their WhatsApp account to Facebook or Instagram will see more customized ads.
The new advertising features will appear in a section called updates, which is a separate tab at the bottom of the application.
WhatsApp claims to have 1.5 billion worldwide users.
Channels with channels will be able to choose to promote ads in the update section to attract new followers, as well as impose a subscription to reach additional content.
WhatsApp will eventually take a 10 % commission of these fees, and there may also be additional costs in addition to the level of the application store depending on the size of the work.
Companies will also be able to advertise in the form of a case update, which looks like an Instagram story and will link to start chatting in case of clicking.
“It sets the basis for WhatsApp to finally become a widely applicable platform,” said Matta BBC.
He added that “WhatsApp”, while maintaining private personal chats, will not be without danger to the company.
He said that this may be the case in markets such as the United Kingdom and Europe, where the application is seen mainly as a tool that is correspondent with less appetite for content or ads.
“Any imagination that the application has become noisy or will lead to a violent reaction to Facebook,” he said.
It is not a coincidence that the new WhatsApp features brought more walking with other Meta Facebook and Instagram platforms.
“It is clear that there is an overlap,” said the WhatsApp Will Cathcart coach.
“We have stories on Instagram and stories on WhatsApp, and we now have a way for companies to promote themselves in both, and we think this is a good thing.”
He said he believed that this step was a “natural extension of correspondence services” and is not different from the features of competing apps such as Snapchat and Telegram.
For Mr. Navara, it also reflects a broader shift in the social media scene.
“The feed dies, the public participation is broken, and people retreat to DMS and stories in small groups,” he said.
“META is trying to convert WhatsApp to a platform without users realizing it, and if they move very quickly or begin to feel like another advertising network, people may decipher or maybe worse, they do not trust the application.”
WhatsApp recently angered users by entering a permanent button to the AI Meta tool, Which cannot be abolished or deletedMr. Kathkart said that users who do not want to see ads or follow channels will not have to be forced.
“I want to confirm that this will not affect your inbox,” he said.
“If you only use WhatsApp for messages, you will not see this.”
He said that the application update in the application was not “especially common” in the UK but it was used more in other parts of the world, and the company will be “looking at comments” about the unlimited artificial intelligence tool – but there were many other features of the application that were always.
“You cannot delete the channels button, you cannot delete the update button, and you cannot delete the call button,” he said.
“I mean, we also don’t want to get a service that has a lot of settings … this is also a complexity.”
