Three years before Olympic Gamesand La28 Gave International Olympic Committee Officials this type of gaming inspection that the best scenario book in Hollywood was unable to plan.
To start a visit to verify the progress progress in the La28, the Coordination Committee attended the International Olympic Committee a game at the Dodger Stadium and witness Freddy Freeman Double walking in The tenth half of the New York Mets defeat In the same stadium that will It hosts the Olympic baseball In three years.
The electrical celebration, which passes the grades of an advanced place plan and the corporate sponsorship portfolio keeps La28 on the right track approaching the three -year mark until the 2028 Olympics is open at a double ceremony in the afternoon Sufi and cholesterium stadium.
“We are really confident in the progress we made,” Chairman of the Board of Directors of La28 Casey Wasserman He said after visiting the Coordination Committee for a period of three days. “We focus on what we have always done to provide the greatest games that we can offer in this city in the most financially responsible way that pays profits for each member of our Olympic movement and our society.”
As Los Angeles faces deep financial problems and backward transportation updates on the schedule, La28 is under pressure to provide games funded by the private sector. John Sloshher, CEO of the La28, said in an interview with the Times, that the private group says it is still at the level of challenge because collecting donations for Los Angeles was “Going Gangbusters”.
With six new partnerships this year – the total number of deals match last year – La28 has contract revenues of more than 60 % of the total sponsorship of $ 2.5 billion. Slusher said that Slusher expects an estimated seven to nine other deals this year, and the group reaches its goal of two billion dollars of companies ’care of companies by the end of the year.
“I would like to tell you where we are sitting today,” Slush said.
specialty Partnership with Honda He referred to a blessing for business because it was the first partnership in the founding level of La28 since the Slesforce signed in 2021. She retreated from her deal in 2024. The sudden division raised the eyebrows about the progress of fundraising in La28, which led to doubt whether the committee could fulfill a promise to games funded by the private sector that protect the local taxpayers and government of capturing any debts.
But the organizers remained without tension.
These transformations were distinguished on the La28 Olympic trip that has been planned for a long time. La games were granted in 2017 in a rare advertisement in the dual city, which also put 2024 games in Paris. Instead of typical time for seven years, La28 preached patience during an unprecedented period of planning for 11 years.
“Always longer than less time,” Vaserman said in an interview with the Times. “The only negativity for sale is that there is a greater distance between the deals, so like everyone,” you are not working well. “What we never felt.
The time of judgment is closer crawling. The Olympic Games will be opened on July 14, 2028.
Although the city has agreed to cover the first $ 270 million of the debts incurred of games if the La28 has been unique, Vasermann said that the organizers do not intend to approach the financial part.
According to the latest financial report submitted to the city in March, La28 plans to cover the cost of $ 7.1 billion proposed at a cost of about a third of the expected revenue from home care and a third coming from tickets and generosity.
“The caliber of the new local partnerships this year highlights the strength of the Olympic Games to collect people, create a long -term value and reflect the increasing national participation with the vision of La28,” said Nicole Hofrtz, Chairman of the Coordination Committee of the International Olympic Committee.
An artist of the Long Beach Play of the Los Angeles 2028 Olympics.
(La28)
To start a 2025 sponsorship momentum, La28 announced an official partnership with AECOM in March, where it will support the Games Infrastructure Company.
Pennymac Real Estate Mortgage Company, Mattress Brand Saatva, cloud -based data storage company Snowflake and Airlines Artcher Official supporters were signed, one under a partnership like AECOM.
Although the financial details were not identified, Slusher said it is estimated that La28 will achieve three or four times the revenue of care this year compared to last year.
“Our mission is to increase revenues,” Vaserman said. “I am very confident in our ability to generate revenues, frankly, was created at all for summer games in the history of the Olympic Games. I have no doubt.”
Although a smaller part of the budget of care, goods and licenses also gain momentum, as Slusher said as noisy companies for a chance to issue official pins, shirts, programs or luxury games.
The financial report stipulates that it has signed commercial agreements or segmentation with many companies, including CISCO and Dick’s Sporting Processs and Skims. The license and license are expected to achieve $ 344 million, according to an annual report for La28.
The next main piece will be to get tickets, which, with hospitality, is scheduled to achieve 2.5 billion dollars, an increase of $ 569 million over June 2024.
While La28 and city officials praised games as a moment to welcome the world in Los Angeles, the concerns of international travel were launched under the current management. Delay in visa treatment Paying the work of Congress Before the World Cup next year. President Trump The travel ban took place Wednesday, which prevents citizens from 12 countries from entering the United States. Sunday, The Trump administration has published the National Guard in Los Angeles Amid protests against immigration raids.
Trump’s latest command, which targets visitors from 12 countries, includes exemptions for some athletes, including those traveling to the United States for major sporting events, and Wasserman was not concerned about visa issues affecting games.
“It is very clear that the federal government realizes that this is an environment that will accommodate and provide.” “So we have a great confidence that this will only continue. It was so yet, and this will be the case forward forward to games.”
Since Vaserman is expected to be the majority of ticket sales locally, he said that he does not care about a possible decrease in revenue if international fans do not attend amid a visa or safety fears.
But Paris 2024, which sold a record 12.1 million tickets for the Olympic Games and the handicapped, It sold about 38 % of its Olympic tickets The masses who live outside France, according to IOC. The successful event exceeded the goal of ticket revenues and hospitality by $ 397 million It brought nearly 30 million dollars a surplus.
The continued success of the Olympic Movement was at the top of the La28 mind while returning games to Los Angeles for the first time in more than four decades. The 1984 games were also funded in particular and were welcomed as a tremendous success of its surplus of $ 225 million in youth sports. The opportunity to use current places in 2028 significantly reduces potential costs by avoiding new permanent construction.
“I completely expect La28 to be successful in achieving the goals of its revenues, and I fully expect the Olympic Games and the disabled for the year 2028 to be financial success,” Paul Kricorian, CEO of Los Angeles told the Great Events Office in a statement to the Times. “Twice before, Los Angeles hosted the Olympic Games, even in the face of adversity, and both of these games have achieved great success for our city and its residents.”
However, city leaders face tremendous pressure to ensure that the streets and sidewalks are safe and accessible to millions of people who are expected to visit Los Angeles during the games. Mayor Karen Bass recently revealed a city level initiative called “Shine La”, which encourages volunteers to beautify the city with cleaning operations and trees farms before the World Cup next year and the Olympics.
Through federal and federal financing, Los Angeles planned to repair the public transport system, including the long -awaited metro station that opened on Friday at Los Angeles International Airport. But other updates such as the electric bus network, expanded railways, and Lax People Mover left. While the city’s transportation plan is outside the operation and budget of La28 games, Wasserman expressed his confidence that Los Angeles will be able to repeat its success in crossing from the 1984 games.
But the Olympic Games greater than ever. Register 11,198 Olympia It will compete in 2028. The handicapped Olympics will be the first in the city. Especially with still recovering from destroyed forest fires and the inability of nearly a billion dollars, the taxpayer threat accommodates any costs of games waving on the horizon.
With the growth of the financial momentum behind the 2028 games, Vasermann wants to weaken heart minds.
“The last thing that the taxpayer should worry about is us.” Vaserman said. “We know how to do this. We prove that we will prove this every day throughout the process and we are in the full sense of the word, and we offer the city, and we do not take from the city.”
