Legendary It has a high inventive of the industry warriors De Mo To the CEO East East. The former CEO of EVP Marketing for the Chinese -based Marketing and Marketing Department, which was dedicated to launching the content of the legendary and third party in the region. It replaces the outgoing CEO Serena Lu.
In its new role, MU will expand the company by washing the visions of the local public in marketing its excellent films and TV series. Reports will be submitted to legendary CEO Joshua Grud.
With more than 22 years of experience in cinematography, creative advertising and integrated media strategy, M MU has been recognized for its ability to combine Chinese film markets in Hollywood. Since joining the legendary east in 2016, it has been credited with raising the IP level in Hollywood in China through pioneering careful marketing, strategies for localization of the first public and brand cooperation across sectors. He supervised 12 legendary film campaigns in China, with a box office’s total of $ 1.34 billion. The outstanding addresses include NakedWhich set the record for the highest imported movie at that time; Godzilla X Kong: The New EmpireThe best imported movie for 2024; and Minecraft movieAnd the pioneering import of 2025 until now. Other legendary campaigns that led them include these Pokemon: Detective Pikachuand Ghadzella against Kong And both of them Sand dunes and Sandin dunes: Part Two.
“De Mo was an invaluable member of Legendary East playing a fundamental role in implementing local marketing campaigns for our successful films in China,” Groed said. “Her knowledge of the local market along with its creative skills and leadership skills makes it a perfect pioneer for our next semester in the region.”
“I am proud of the success that we have achieved in the legendary until now, as I brought some of the world’s largest films to the Chinese fans in new ways you feel authentic and ringing. With our progress at this new stage, I am excited to continue to bridge our cultures, and benefit from my local experience and their relationships to enhance the legendary reputation in the market.”
The upcoming films for legendary entertainment include hybrid comedy for live operation Animal friendsStarring Ryan Reynolds, Jason Momoa, Auberi Plaza and Dan Levy; Sandin dunes: Part Three; The adaptation of the iconic game Street fighter; Alejandro G. Iñárritu movie, starring Tom Cruise; And a new entry into Monster privilege.
