Mark Zuckerberg Confronted Over Decision To Buy Instagram As Facebook Sought To Create A Rival
Update, with additional details about the certificate: Dead CEO Mark Zuckerberg The witness’s position was taken in A trial to combat the Federal Trade Committee, Defending his company against the government’s claim that an anti -competition monopoly tried to eliminate competitors.
In a dark suit and a white and blue tie, Zuckerberg faced a series of emails and company messages in the period before the company’s purchase of 2012 from Instagram.
In one message to its executives in February 2012, Zuckerberg encouraged the idea of buying Instagram “even if it costs [about] $ 500 million. He pointed out that “one of them relates to the trend is that a large number of people use Instagram every day …[and] Just download some pictures Facebook“
At that time, Facebook was building his mobile phone sharing app, Facebook Camera, but Zuckerberg expressed frustration of its progress.
A Facebook camera may be a very good first step, but we will be very late, in both jobs and brand on how one of the basic use of Facebook in the mobile world has evolved, which is really scary and why we might want to think about paying a lot of money for this. “
“It is clear that I was trying to think about whether we should buy it,” said Zuckerberg.
In the executives’ message, Zuckerberg also talked about the purchase of Instagram but does not add any other features to it, as Facebook built his photo sharing app.
the FTC He claims that Facebook bought Instagram to get rid of his opponent to go into and keep his dominance in the market.
The purchase of Instagram was announced in April 2012.
FTC lawyer, Daniel Mattison, asked Zuckerberg if your plan is just running Instagram and not adding more features, “with all development on Facebook.
Although Zuckerberg acknowledged that “it should be how I was thinking about it”, his note was early in the evaluation process if I would buy Instagram. Zuckerberg said: “This is not what the matter ended,” Zuckerberg said. Meta’s lawyer referred to the promotion by Meta to Instagram over the years, with a significant increase in users.
At that time, Facebook raised the capital from a preliminary public offer and was in a position that he could think about acquisitions instead of building at home.
Earlier in the afternoon, Matheson has tried to show that despite the changes via social media over the past two decades, the primary Facebook driver and friends communications remain. This is important for the government’s condition, and he has argued that Meta monopolizes this part of social media.
In his testimony, Zuckerberg said that interest “has been built much more than the friendly part.” Part of the users fell to Facebook to see news about their “slightly” friends’ communications in favor of discovering what is going on in the world around them. Zuckerberg said the summary “developed into a discovery engine.” Meta’s lawyer has argued that they are competing for a much larger stadium than just feeding news from friends and family members, to short -shape videos and messages.
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In a single email message, it was sent in April 2022, Zuckerberg wrote to two executives of the metal, Tom Alison and Christopher Cox, about his concerns that “cultural importance” on Facebook may diminish. Zuckerberg wrote about potential changes in strategies, including what he indicated as a “crazy idea” to eliminate the communications of a friend of everyone “and make them start again.”
Matheson tried to highlight how friends and family communications “suggest the basic value” appear. He referred to the message received by new users before registration, which “tells them to log in and communicate with friends, family and people you know.”
When asked about the message, Zuckerberg said: “I am not sure of what it is today,” adding that Facebook may have experienced different messages “in this marketing for new users.
