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Mark Zuckerberg says ads will soon be handled entirely by AI

Zuckerberg: But there is still the creative piece, which companies come mainly to us and have a feeling of what their message or what their video clip or image is, and it is very difficult to produce and I think we are very close.

The more productive, the better. Because after that, you can test it, and know what to do. Well, what if you can only produce an endless number?

Zuckerberg: Yes, or only make it. I mean, clearly, it will always be possible to come with a proposal or here the creativity they want, especially if they really want to contact him. But in general, we will reach a point where it is a work, you come to us, you tell us the goal, you are communicating with your bank account, you do not need any creator, you do not need any goal. I think this will be huge, I think it is a redefinition of the advertising category.

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