Masculinity, mental health, cat food – Robbie Williams’s comeback has it all | Lauren O’Neill
andEW facts feel more perfect than this: the current Robbie Williams tour and the ARNA round with cat food. Yes, the britpop tour, which promotes the upcoming album for Williams, which holds the same title, is presented to us by Felix (joins the mascots of the brand cats in New campaign). He spent the offer for two years in the residence at the Emirates Stadium in London, after it stopped in the past Edinburgh. It will also witness dates in Manchester, Bath, Newcastle and Dublin, as well as other cities in Europe, many of which were sold.
I remember something cat food because it feels very clearly to the popular Williams character, and how it is seen now. It is, according to the criteria of anyone, is a particular camp in that in particular the British. “Hon culture“A kind of road, where a sparkle is walking alongside the system – this is exactly where Ruby’s attractiveness is in 2025, where he appears to be a cultural return.
Indeed, over the past year or so, especially over the past six months, Williams has witnessed an emission, which he himself admits: “Ruby Williams”, laughed at the stage on Friday night. “Once again in the stadiums, eh?”
This is not the only evidence, however. he Rumor To play a secret opening in this year Glastonbury; He was recently honored with the PRS for Music icon Award at IVORS; And while his biography Better man He did not work commercially, as he decreased well with critics, who praised this frankly about separation and addiction. Williams appears on comfortable television programs like Michael Mcintyre’s The Wheel, not to mention the Cat Food ads, but he also found an audience with the Zil Z, as a topic of social media sites that include archives of fashion and celebrities in the nineties and 1990s. His call in 2025 became widespread. His music continues (playing angels in any bar in Britain and will have the same effect as everyone telling the presence of a free tape). You can then call it a little Robnaissance.
All this happens because Williams occupies a unique position. It is the charisma machine that plays regularly in front of thousands, but it will be happy with the crowds that he explains-and “KNACKERED” after playing some songs, and exchanging concerns about an erection dysfunction with a copy of artificial intelligence in the future. If there is a person of younger and more autonomous generation-Sam Fender, Harry Styles-is sponsored by the lineage, it is possible that some eyebrows are lifted, but for Lillams, things like Felix partnership are on the brand completely. The first person, after all, for defense and diving in Ruby is Ruby.
There is a complete section in his presentation on how he is not interested in being cold, while wearing a hot pink suit. On the stage, he admits with pleasure that his fans are consisting primarily from middle-aged mothers-“I love it!” He speaks frankly about his weak mental health On Instagram. It is interesting and wonderful, in this total abandonment that his star rises again.
This can be recognized, very easily. For a while, the audience did not receive well – a video of him singing while his wife, Ida Field, had given birth to their child on the Internet like a ton of bricks, as he did a gag as he used manual mantitis after touching his hands with New Year’s Every’s fans on TV. In only 2022 he was widely criticized for his performance in Qatar at the FIFA World Cup, Respond to reactions Thus: “If we do not condone human rights violations anywhere, it will be the shortest tour of the world at all: I will not be able to perform in my kitchen.”
Since then, the tide has turned. Williams publicly showed his most softer side again. 2023 Netflix documentary On his life, he saw him reviewing pictures and shots on the laptop, in bed in his underwear. There is also a mental health chat above online, and of course, he was the best man in his struggles by the press and the music industry. On a large scale, the weakness that he has always embraced in his music has become (“I don’t want to die, but I am not keen to live too”) more and more in the boom of men and male celebrities, in response to the frightening versions of masculinity that branched over the Internet. It seems that the prevailing masculinity of this day has acquired the man who publicly sang in 2002: “If you do not need me, I do not exist.”
Williams may always have the ability to put his foot in his mouth amazingly. But the more he reveals himself, the more he created his place as a unique unique – let’s face it – an unparalleled British performance. No one does what he does, and no one with his legacy or cattle, no one wanders in cold and does not cool down in the same way that the British love so much.
From the place where I stand, then, Williams popularity at the current moment deserves and wins it strongly, with regard to the performance of the type of gift that you cannot teach. When he appeared on stage in front of 60,000 people on Friday night, he simply presented himself: “I am Ruby Williams. This is my band, this is my ass.” He also told us: “I want to be the king of entertainment.” At this stage, you have to ask: Who can be? This is Robnaissance – we just live in it.
