There is a lot to celebrate it on July 4 Global Jurassic no Until Joy Castage 17 won the Nathan Hot Dog competition.
But for film studios, all fireworks are not all as the first circle of AMC jumps on the cart with my number 2 and 3, RGAL and Cinemark, to run more non -Hollywood commercials Before the start of the actual movie.
Worse, the studios recently discovered that AMC made a notification to the ticket buyers “Please allow an additional 25-30 minutes of trailers and additional content before the start of the movie.” Leawood series, KS has been evaluating responsibility since 2017, however, they recently modified the notice and made it more abundant. You can also see ads if someone hovers above? A sign of the circuit display page, and the message also appears while going out.
Execs Studios Bee has an enormous in the CD hood on the latest liability, and the AMC agreement to manage more ads has just become a turning point for the practice of Rigal, Sinmark and Marcus practiced for some time: run more than 20 minutes of trailers and ads already before the movie. In addition to this pre -show, which continues after a movie released by a movie, the three best Air chains National cinemaNovie offer, before every Showtime post. Maria Menonus, hosted by Maria Menonus, the comma, which ultimately accommodates less than ten minutes, is a set of trivia and films, local commercial ads and local markets, the crossing trailer, but in general, there is a lot of noise and increase. So, if you arrive early to a movie theater, you can bomb you through the Novie show, as well as an additional 20 minutes of trailers and non -industrial commercial ads that are broadcast after the display. Weigh some chains with a width before up to 30 minutes.
Execs Studio cries that more ads contribute to an experience less than their value. The masses already pay in addition to leaving their home, why then are they subject to commercial ads, which have the benefit of avoiding most broadcast services?
But there is greater concern about playing here, and this is that the cinema pioneers are postponed by the pre -show that they pray and overcome each Film trailers – One of the most powerful studio marketing forms for a title. Often, the postpartum audience cites that trailers inside films are the most influential forms Mission: impossible – final account He persuaded them to buy a ticket, as before F1 (18 %). It was also a great reason for those who saw Lilo and GMT (14 %) in addition to social media (19 %) and tinnitus from friends and family (16 %) around the movie.
“If the forest tree falls and there is no one around it to hear it, so what if a trailer played in a movie theater and no one sees it? What is the benefit he does?” Chairman of the Sony Motion Pictures Group Chairman and CEO Tom Roch will tell the deadline.
In the wake of the AMC decision to run more ads, studios have their own scouts with their full strength by measuring the length of the prior edges, and monitoring the attendance of such trailers before the movie actually hit the screen. Some studios actually pay hundreds of thousands of dollars to obtain a trailer position, while other specializations conclude the trailers’ reservations in a broader marketing agreement with a circuit. At the end of the day, it comes to CPMS for the studio, and what their trailers’ arrival for the money they did.
One studio, a competitor, recently measured the audience during the pre -Sony show After 28 years At the Chicago AMC Theater and found that during the 30 -minute period (after the screening of the movie included in the movie), only 20 % of the audience was in their seats at the beginning of Showtime to watch the trailers. By the 12 -minute mark after the listed Showtim, 70 % of the audience was in their seats. The hall did not reach the full capacity until one minute before the movie started.
“It is an incredibly defeat and shortening. Since the beginning of cinema, the best is a single urge to watch movies is trailers in cinema. Now, no one sees them,” he adds.
Some executives say that the best trailer policy has been enforced by ancient cinemas in Arclight, which will only appear from three to four before the start of the movie. At the same time, all the Persian studios for the circles for more time. Film films can easily find themselves watching ten trailers, Ala Coca-Cola Commercial for the consumer, and the introduction/portal/laughter of mobile cards before the movie address logo has already appeared on the screen.
As the box office continues to rebuild the post -COVID and strikes, the causes of circles, especially nearly 4 billion dollars, are approaching the AMC, and participating in more logical ads from its point of view: they cannot survive in renting movies and privileges alone.
“With the box office is weak, as he returned in February when we made the decision, we can no longer bear the money that we have offered now, what has become the usual practice by our biggest competitors for more than five years,” said Amc Adam Aaron coach.
Aaron added: “The alternative to taking the same cinematic and Rigl money had received years to raise our ticket prices significantly – which was not generated by press coverage, but it was certain that he would have been unpopular with our guests,” Aaron added.
Trailer data and ads do not contradict before the show, but also although studios “also, although a study conducted in February, 69 % said they enjoy watching trailers before a movie.
The same study stated that 36 % “deliberately arrived at the theater later in Shootim, published to overcome ads/trailers.”
NRG results also confirm that cinema pioneers prefer ten minutes or less than trailers to play before the movie. Meanwhile, 47 % said, “The ads before the movie make the movie experience less bonus.”
Exhibition sources tell us that there is no difficult data that explains thisFilm ads It limits attendance, affects revenues, or prevents unacceptable cinema from returning. AMC issued a statement when the news leaked four weeks before it took over the additional platinum spot in the pre -show that there was a “strong indication that the NCM PRESHOW initiative does not negatively affect the cinema habits.”
Note that the pearl studios on the unavailable ads are not new, and that they were creating anger between Hollywood chains and movie chains for years. Once again in the late 1980s, there were reports that a simple advertisement for Coca-Cola was working in front of Tom Cruise He was born on July 4 It was created annoying with cinema pioneers. In 1990, Richard Cook, President of Disney, Richard Cook, canceled that the studio no longer allows commercial ads to run before any Disney, Hollywood or theatrical release. During the early 1990s, I was a college trainee in New Orleans, Los Angeles with the Boya Vista College Network. In addition to discovering the reactions of the masses to their new films on Friday night, we also had to inform Burbank and Ca HQ whether any non -engraved ads were broadcast before Disney’s actual release. It was a big deal. During the annual training period, there was at least once when the Coca-Cola advertisement stretched in front of the Disney movie at the United Artists theater that I was covering in Kenner, Los Angeles.
Wait again – if you put Kibosh studios on ads at that time, why do you reduce? The sources tell us that the bankruptcy of the chains around the beginning of the forced millennium of the studios is to look at the other direction.
So, how does the industry solve the pre -advertising problem?
It is not easy. But it is interesting, it is another bargaining for payment and exhibitions. Circles are pressed on longer windows for major desires to buy a shorter prior. Studio sources tell us that they will closely look at the broader marketing agreements with exhibitors to achieve a more efficient and broader timing. In the minds of studios, they offer their best marketing with trailers in the effect, and the masses are not present to see. It has opposite results in encouraging people to go to the cinema again.
We heard that in the day, 20th Center Fox had a clause in their contracts with cinemas that if any of the non -intermittent people was shown before their versions, you will get a reduction from the revenues of the advertisement. Such terms require consistent police by major companies.
But there is a greater obstacle when it comes to ticket buyers to watch trailers before a movie, which is a full set of seized seats, a theater that was in place for at least a decade. Why do you rush to the movie theater when one has a guaranteed seat? Will the studios argue for less seats reserved at display times?
However, the majors are designed in the shortest pre -shares, and most of the eyes of their trailers.
“This is not just an AMC problem, this is wide.”
