MsnbcThe new leader is not at any time to know where she wants to take the progressive network because she is preparing to withdraw from NBCUNIVERSAL and her father at Comcast.
Rebecca KotlerThe appointed head of MSNBC earlier in February, considering expanding the scope of existence on the screen Psaki geneWho are currently sending hours on Sunday afternoon and Monday evenings, as well as the trio of characters who lead the “weekend” Simon Sanders-Tanceen, Alicia Mindez and Michael Steel, according to two people familiar with discussions.
MSNBC refused to make Kutler to comment. Puck previously reported previously reported About the above employees.
Changes, which have not been officially announced, show Kutler moving quickly To direct MSNBC in a difficult moment. With the division of Comcast from the largest part of the assets of cables into a separate and circulating company for the public, MSNBC is likely to have to move in the future from NBC News. Nowadays, a group of traditional news broadcasters, Including Katy Tour and Chris YangsgeFill in the hours of the week of MSNBC, as it provides reports and press that is not overwhelmed by blue, such as the director’s opinion programs at some point. Veteran Andrea Mitchell recently signed an hour of noon, which she had arranged for decades, and no official alternative has been revealed.
Kutler may have to find new ways to fill these daylight hours. The executive authority is already working to find new correspondents in Washington and the head of the Washington office, according to one of the persons familiar with the matter, and recent discussions focused on the possibility of employing journalists from outlets such as the Washington Post and Policy; Bring names from other networks; The current MSNBC contributor was raised in the roles of the anchor.
Like other cable networks, MSNBC faces major commercial challenges. More viewers who settle every evening to see a few hours of comment on MSNBC migrate elsewhere. MSNBC is expected to give up about 10.5 % of its subscribers between the end of 2023 and the end of 2025, according to Kagan estimates, a market search company, which is part of the S&P Global Intelligence. Fox News and CNN, which suffers from similar erosion, was seen in that period. MSNBC can be left with an average of 61.3 million viewers at the end of 2025, compared to 68.5 million in 2023 – this is with the election year, and viewers usually return to the news, between landmarks.
MSNBC is working to return viewers after the results of the 2024 presidential elections. MSNBC and CNN have witnessed great erosion after Donald Trump returned to the White House and the national conversation, both of which unveiled tremors in recent weeks. In msnbc, Rachel Mado He returned to hosting 9 pm from Monday to FridayCompared to the two tables only (with the various special aspects) that I enjoyed in recent years. But Mado is supposed to return to the two only after the first 100 days of Trump in the office, a move that would also accommodate Alex Wagner, who hosts on Tuesday on Fridays.
Both Psaki and “The Weekend” are close to the heart of Kutler. I developed the trio and “from the inside with the Psaki gene”. The “The Weeknd” has enjoyed a rise in viewing in the opening of time since its launch in January 2024. It is clear that MSNBC executives were taken with PSAKI, a former journalist in Biden White, Since it was launched on Sunday in March 2003.
Giving both programs to a new space indicates that MSNBC is keen to maintain its progressive position, instead of trying to walk towards the middle ground. The moves will add a variety to the week’s squad for the network.
But for these two symptoms to get more space, others may have to get less. There is no doubt that Cotler wanders in her choices.
