Netflix Denies ‘Narnia’ Imax Release Is Change To Theatrical Strategy

Greta Gerwig‘s Narnia The film will have a two-week global run in Imax theaters next year.
However, don’t get too excited because this is a change NetflixHer position on theatrical releases of her original films.
Netflix co-CEO Ted Sarandos said there was “no change at all to our theatrical strategy.”
“Our core strategy is to give our members exclusive first-run movies on Netflix Narnia The Imax release is a release tactic. We routinely release films and theaters two weeks in advance to qualify for awards, meet festival requirements and prime the publicity pump a bit. in case Narnia“It’s a special two-week event, and I think it’s very different from other shows, because I doubt anyone has a screen as big as an Imax screen at home,” he said on the company’s fourth-quarter financial call.
Narnia It will be released in Imax on Thanksgiving Day 2026 and will debut on Netflix on Christmas Day 2026. The film is based on the C.S. Lewis novel. Chronicles of Narnia The series has been in the works for a long time after the streaming company announced it would develop projects in this universe in 2018 and brought Gerwig on board in 2020.
By doing this using IMAX, it “significantly simplifies our release process,” Sarandos added.
“Mostly, I want to say that I’m very excited to be working with Greta on this film. We’re very excited to go into production so we can talk about how amazing this film is, more than the screens it displays. She’s an amazing director, and this is a really exciting project,” he added. .